The Underdog Narrative in Movies: When Our Memories Fail Us

Goldschmied, Nadav; Ruiz, Jessica; Olagaray, Sydney

doi:10.26736/hs.2017.01.02

Cited by 5 publications

(3 citation statements)

References 31 publications

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“…Underdog stories draw on a form of rivalry between two entities whose strengths and power are not equally matched from the viewpoint of those at a competitive disadvantage (Goldschmied et al , 2017). Examples of rivals with a disparity of power are numerous and abound in different fields (e.g.…”

Section: Underdog Vs Topdog Brand Storytelling Stylesmentioning

confidence: 99%

“…Storytelling is an instinctual human activity used in every domain of social life: Parents tell stories to their children at bedtime, teachers inspire their students with stories about society and musicians hook people by singing stories about budding and fading romances (Sanders and van Krieken, 2018). Although stories vary greatly in content, stories about underdogs are among the most popular, and the theme is prominent in collective fantasy and consciousness (Goldschmied et al , 2017). Religion (David vs Goliath), film and fiction (Harry Potter, Cinderella), politics and sporting events are filled with underdog stories in which a smaller, less powerful entity faces overwhelming odds (e.g.…”

Section: Introductionmentioning

confidence: 99%

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Effect of underdog (vs topdog) brand storytelling on brand identification: exploring multiple mediation mechanisms

Delgado‐Ballester

2020

JPBM

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Purpose The purpose of this paper is to focus on the building of consumer–brand identification through the use of two themes (underdog and topdog) in the design of brand storytelling. It proposes that the underdog theme is superior because it is more effective in immersing readers in the story and generates higher emotional responses. The moderating effect of consumers’ implicit mindsets is also explored. Design/methodology/approach An experimental study with a single-factorial design is conducted with 301 consumers assigned at random to one of two brand storytelling conditions: underdog theme or topdog theme. Findings The results show a full mediating effect of the underdog (vs topdog) theme on brand identification through reader immersion and empathic feelings. Research limitations/implications The use of a fictitious brand and a specific product category may limit the generalizability of the results. Practical implications Placing the brand in a story with an underdog plot is more effective in catching consumers’ attention than using a topdog brand story. In particular, using an underdog theme is a good approach for targeting consumers who have a growth mindset. Originality/value This study explains the persuasiveness of brand storytelling in terms of the characteristics of the storytelling itself rather than the individual characteristics of consumers (e.g. their own underdog dispositions). The results also suggest that the implicit mindset of the individual plays a role.

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Section: Underdog Vs Topdog Brand Storytelling Stylesmentioning

confidence: 99%

Section: Introductionmentioning

confidence: 99%

Effect of underdog (vs topdog) brand storytelling on brand identification: exploring multiple mediation mechanisms

Delgado‐Ballester

2020

JPBM

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“…We should also note that our flagship journal in the field, Heroism Science, is thriving and has been upgraded as a result of our 2018 migration to bepress, one of the world's largest academic publishers. Heroism Science has published outstanding work examining the science of war heroes (Rusch, 2016), trauma heroes (Keck et al, 2017), holocaust heroes (Fagin-Jones, 2019), collaborative heroes (Klisanin, 2016), underdog heroes (Goldschmied et al, 2017), fitness heroes (Beggan, 2016), posthuman heroes (Pascoe, 2019), therapist heroes (Bray, 2019), gender issues with regard to heroism , and psychological principles underlying Joseph Campbell's monomyth (Martin et al, 2019), to name but a few examples. The number of submissions to the journal has been steadily rising and we anticipate continued increases in both quality and quantity of submissions in the coming years.…”

Section: Introductionmentioning

confidence: 99%

The State of the Art (and Science) of Heroism: Growth, Paradigms, and Future Directions in an Emerging Field

Allison¹,

Kinsella²

2019

HeroSci

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Although less than a decade old, the nascent field of heroism science has enjoyed considerable growth in the form of publication output, a regular conference series, and a flagship journal. We briefly discuss the tradeoffs of heroism science's paradigmatic multiplicity. Moreover, we offer several observations about the future direction of heroism science, with emphasis on bridging gaps with allied field, embracing cultural diversity, taking a more critical stance, building academic rigor, and developing better measures of heroism. We conclude with a call for the formation of an international professional organization and for the stronger academic legitimation of heroism science.

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Underdog as a Hero

Goldschmied,

Naghi

2023

Encyclopedia of Heroism Studies

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The Underdog Narrative in Movies: When Our Memories Fail Us

Cited by 5 publications

References 31 publications

Effect of underdog (vs topdog) brand storytelling on brand identification: exploring multiple mediation mechanisms

Effect of underdog (vs topdog) brand storytelling on brand identification: exploring multiple mediation mechanisms

The State of the Art (and Science) of Heroism: Growth, Paradigms, and Future Directions in an Emerging Field

Underdog as a Hero

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