“…This phenomenon describes a belief formation process that begins at a specific initial value, which may be salient or entirely irrelevant, and then adjusts toward a final value, based on other considerations and information. The typical bias observed is that the final value is based on a biased adjustment from the potentially arbitrary initial value, hence its term "anchor" (e.g., Cooney, Moeller and Stegemoller, 2009;Moeller, 2010;Dougal, Engelberg, Parsons and Van Wesep, 2011;Baker, Pan and Wurgler, 2012).…”