The Unhealthy Persuader: The Reinforcing Value of Television and Children's Purchase-Influencing Attempts at the Supermarket

Galst, Joann Paley; White, Mary Alice

doi:10.2307/1128446

Cited by 163 publications

(48 citation statements)

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“…As they mature, children develop increasingly sophisticated influence and negotiation strategies in family decision making (John 1999). Both observational studies in grocery stores and parent accounts indicate that a majority of children make product requests or demands, and that parents accede to somewhere between 45-66% of these (Atkin 1978;Galst and White 1976;Gaumer and Arnone 2010;Isler, Popper and Ward 1987). What do they want?…”

Section: Creating a Healthy Home Environmentmentioning

confidence: 99%

All in the Family? Parental Roles in the Epidemic of Childhood Obesity

2016

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Childhood obesity is a serious global health challenge. Families and consumption are at the nexus of the problem, as childhood weight issues depend significantly on family-related influences (genetic predispositions, physical activities, and household food consumption practices). This article focuses on how a family socializes a child toward or away from obesity. It advances a family consumer socialization framework to characterize key elements and processes.Biological predispositions, parent/family inputs, elements of child development, parent-child interactions, and intergenerational transfer are all major contributors to weight status and life course potentials. Time is also a crucial component, here represented in two forms --linear and cyclical. Drawing on extensive research from other disciplines and related consumer research, five "Foundational Properties" are distilled, representing fundamental tenets underpinning the family's role in this problem. Each property is then used to chart promising opportunities for consumer researchers and others interested in advancing knowledge on this pressing concern.

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Section: Creating a Healthy Home Environmentmentioning

confidence: 99%

All in the Family? Parental Roles in the Epidemic of Childhood Obesity

2016

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“…Over half of studies were based in the USA (n 18) (2,3,(25)(26)(27)(28)(29)(30)(31)(32)(33)(34)(35)(36)(37)(38)(39)(40) or Australia (n 6) (41)(42)(43)(44)(45)(46) . Twenty-three were cross-sectional, observational studies (1,2,(25)(26)(27)(28)(29)(30)(31)(32)(33)(34)(35)(41)(42)(43)(47)(48)(49)(50)(51)(52)(53) (see online supplementary material, Supplementary Table 1), with an average sample size of 563 (range 41 (31) -2074 (50) ). There were ten interventions (randomised controlled t...…”

Section: Resultsmentioning

confidence: 99%

“…Some studies also noted that higher parental monitoring, a desired feeding practice, was associated with lower intake of discretionary choices (2,27,28,30,47,52) . Other policy-type studies in the home focused on television regulation targeting various discretionary choices (1,25,27,31,32,34) . Of these studies, four out of six found higher discretionary choices intake was significantly associated with higher television use (27,31,32,34) .…”

Section: Resultsmentioning

confidence: 99%

Reducing discretionary food and beverage intake in early childhood: a systematic review within an ecological framework

Johnson

Hendrie

Golley

2015

Public Health Nutr.

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Objective: To systematically review the literature and map published studies on 4-8-year-olds' intake of discretionary choices against an ecological framework (ANalysis Grid for Environments Linked to Obesity; ANGELO). Design: Articles were identified through database searches (PubMed, PyscINFO ® , Web of Science) in February and March 2014 and hand-searching reference lists. Studies were assessed for methodological quality and mapped against the ANGELO framework by environment size (macro and micro setting) and type (physical, economic, policy and socio-cultural influences). Setting: Studies were conducted in the USA (n 18), Australia (n 6), the UK (n 3), the Netherlands (n 3), Belgium (n 1), Germany (n 1) and Turkey (n 1). Subjects: Children aged 4-8 years, or parents/other caregivers. Results: Thirty-three studies met the review criteria (observational n 23, interventions n 10). Home was the most frequently studied setting (67 % of exposures/strategies), with the majority of these studies targeting family policy-type influences (e.g. child feeding practices, television regulation). Few studies were undertaken in government (5·5 %) or community (11 %) settings, or examined economic-type influences (0 %). Of the intervention studies only four were categorised as effective. Conclusions: The present review is novel in its focus on mapping observational and intervention studies across a range of settings. It highlights the urgent need for high-quality research to inform interventions that directly tackle the factors influencing children's excess intake of discretionary choices. Interventions that assist in optimising a range of environmental influences will enhance the impact of future public health interventions to improve child diet quality.

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“…In the past, the research was focused on the link between watching TV commercials and influencing purchasing decisions of the parents. Galst & White concluded that TV commercials do influence children's consumer behavior, and that children influence product purchases (Galst & White, 1976). Most research on children's behavior has been focused on food brands, due to rising obesity issues amongst children in the last decades of the 20 th century.…”

Section: Literature Reviewmentioning

confidence: 99%

“…The systematic review of the Institute of Social Marketing found that food 1 Director General of the Advertising Association deÞ nes pester power as "a pejorative term for children making requests of their parents" (McDermott, O'Sullivan, Stead, & Hastings, 2006), others as "purchase inß uence attempts", e.g. the child's attempt to inß uence purchases by making an independent request for an item (by asking, pointing, putting it in the shopping basket, or grabbing), buying an item with his or her own money, or deciding when given a choice by the parent) (Galst & White, 1976).…”

Section: Literature Reviewmentioning

confidence: 99%

How to Engage Children into the World of Traditional Car Brands? Exploration of Specific Touchpoints between Future Buyers in the Car Industry and Established Brands

Mikolajová

Olšanová²

2017

CEBR

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This paper aims to define the consumer journey of children through their childhood stages and provide specific touchpoints relevant for a given age, which could be integrated into the marketing communication of car brands to start building this young audience as future buyers. A qualitative study of children in different age brackets was used to identify their current and potential touchpoints with the car industry. The results of the study present specific stands on the prepurchase stage of the children's consumer journey where the brand might interact with children and build the long-term positive attitudes of this group of potential customers. Specific implications for the industry in terms of understanding the language of the mobile game applications, computer games, YouTubers and integrating those specific activities into the brand's marketing communication are highlighted for the car industry marketers.

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The Unhealthy Persuader: The Reinforcing Value of Television and Children's Purchase-Influencing Attempts at the Supermarket

Cited by 163 publications

References 0 publications

All in the Family? Parental Roles in the Epidemic of Childhood Obesity

All in the Family? Parental Roles in the Epidemic of Childhood Obesity

Reducing discretionary food and beverage intake in early childhood: a systematic review within an ecological framework

How to Engage Children into the World of Traditional Car Brands? Exploration of Specific Touchpoints between Future Buyers in the Car Industry and Established Brands

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