Before the modern internet and World Wide Web drastically simplified our access to scientific information, accessing the authoritative information of the National Library of Medicine (NLM) from outside the U.S. was for many very difficult. Compared to the totality of people with access to computers globally at the time, only a privileged group of biomedical researchers and practitioners could afford this access. The NLM was making great contributions developing products and collaborations to reduce the information gap for many underserved communities. This article describes a remarkable initiative started from the other end, underserved information users creating a solution to help the international community reach the NLM resources. Donald A.B. Lindberg M.D., the NLM Director and health informatics pioneer, believed in letting users guide the NLM down its path of service. The BITNIS project is a successful example of his leadership philosophy at a turning point in health informatics history.