The urban cultural appeal matrix: Identifying key elements of the cultural city brand profile using the example of Madrid

Kolotouchkina, Olga; Seisdedos, Gildo

doi:10.1057/pb.2015.24

Cited by 10 publications

(7 citation statements)

References 12 publications

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“…In fact, this type of programme is shown to be one of the most powerful and clearly socially innovative tools [69] that a sports club can use to maintain and expand its fans [48]. Following the logic used in place branding strategies [70,71], in which the priority is to arouse a feeling of identity and pride among the public so that they are the main recommender to other audiences, the governing bodies of Valencian pilota can work on its brand as if it were a (symbolic) territorial brand, turning its entire base (7.1% of the population had a high or very high level of knowledge of this niche sport) into the main ambassadors for the sport.…”

Section: Review Of Research Questionsmentioning

confidence: 99%

David against Goliath: Diagnosis and Strategies for a Niche Sport to Develop a Sustainable Fan Community

2021

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Pilota, played using the hands, is a niche sport with origins dating back to Greco-Roman times. In the Valencian region of Spain, an indigenous version of the sport is played with healthy participation rates despite having to compete with the major global sports. This study is aimed at understanding the current situation of this sport in terms of knowledge, transmission channels, fan experience and media consumption, as well as the brand strategy challenges it faces for building a stable and sustainable fan community. The methodology consists of a combination of quantitative and qualitative techniques. Nearly 1500questionnaires completed across three study universes, four focus groups and 33 in-depth interviews with stakeholder representatives have served to check the data obtained and discuss the challenges facing the sport in a process of dialogue. The main finding lies in the management proposals that can be applied to most of the world’s surviving traditional sports. On a theoretical level, the study presents an analysis of niche sports in Europe from the point of view of branding and sustainability.

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Section: Review Of Research Questionsmentioning

confidence: 99%

David against Goliath: Diagnosis and Strategies for a Niche Sport to Develop a Sustainable Fan Community

2021

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“…Las herramientas de acción de influencia y persuasión exterior que utilizan los territorios en el contexto del poder blando se centran habitualmente en los ámbitos de la cultura, deporte, educación y ocio. La promoción de la cultura local a través de festivales, ferias y exhibiciones internacionales; la inauguración de franquicias locales de grandes museos; la expansión internacional de centros de lengua y cultura, como el British Council, o el Instituto Cervantes; los programas de intercambio de estudiantes; la organización de grandes eventos deportivos, como los campeonatos del mundo o los Juegos Olímpicos son algunas de las manifestaciones de la acción del poder blando de un territorio (OGAWA, 2009;SCHAUSTECK DE ALMEIDA, MARCHI JÚNIOR & PIKE, 2014;ASHWORTH, 2015;KOLOTOUCHKINA & SEISDEDOS, 2016;GRIX & BRANNAGAN, 2016;KAVARATZIS CULL, 2019). Al mismo tiempo, los aspectos relativos a la sostenibilidad urbana, la gestión del cambio climático y el desarrollo de los territorios inteligentes han empezado a ganar protagonismo en las narrativas y acciones de promoción de las ciudades globales (CULL, 2017;KOLOTOUCHKINA & SEISDEDOS, 2018).…”

Section: La Diplomacia Pública Y El Poder Blando En El Contexto Urbanounclassified

La cultura y los eventos deportivos como parte esencial de la estrategia de diplomacia pública: Madrid, Río de Janeiro y Doha

2021

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Considerando que el poder blando se desarrolla a largo plazo y que la cultura y los eventos deportivos forman parte de su estrategia, este artículo presenta el múltiple análisis de casos de tres ciudades: Madrid, Río de Janeiro y Doha, a partir del inicio del siglo XXI y antes de la pandemia de 2020. El objetivo es estudiar las diferentes acciones propuestas por las ciudades elegidas que pueden impactar la diplomacia pública y el poder blando, enfocando en las acciones culturales y deportivas, turismo y canales y herramientas de comunicación locales. A través del análisis comparativo de múltiples casos y la recopilación de datos, se pretende contribuir al debate académico sobre el papel de las ciudades en la geopolítica y responder a la pregunta de investigación planteada sobre la relevancia de las acciones urbanas para la imagen y reputación de la ciudad en el escenario internacional.

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“…These assets make Rome a famous cultural destination that immediately comes to mind when asked about culture and create city brand awareness [99]. Literature points to the importance of cultural assets indicating the existence of an urban cultural appeal matrix including hard and soft cultural assets as well as local vs. global nature of the key cultural variables [160].…”

Section: Specific City Brand Assetsmentioning

confidence: 99%

Factors Determining City Brand Equity—A Systematic Literature Review

Górska-Warsewicz

2020

Sustainability

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The aim of this study is to analyze factors determining city brand equity (CBE) on the bases of a systematic literature review (SLR) according to a procedure developed by Tranfield. Five databases were searched (Scopus, Web of Sciences, Google Scholar, EBSCO, and Elsevier) for studies containing the term ‘city brand equity’. In addition, databases were searched for ‘destination brand equity’ and ‘place brand equity’ statements focusing on city brands. This SLR contains 36 empirical studies and does not include conference materials, and books. The analysis was based on three issues: general information (author/authors, year of publication, research tools, sample size, city and country as well as sample population), research specification (variables, hypotheses or research questions, statistical methods and research tools), and findings related to CBE and practical implications for destination marketing organizations, and destination or city managers. In summary, there are many factors determining CBE, including brand image, brand quality and brand awareness. These factors are related to cultural, environmental and ecological elements, as well as infrastructure and services offered to tourists. Brand assets related to the perception of the city brands in various aspects also proved to be important.

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The urban cultural appeal matrix: Identifying key elements of the cultural city brand profile using the example of Madrid

Cited by 10 publications

References 12 publications

David against Goliath: Diagnosis and Strategies for a Niche Sport to Develop a Sustainable Fan Community

David against Goliath: Diagnosis and Strategies for a Niche Sport to Develop a Sustainable Fan Community

La cultura y los eventos deportivos como parte esencial de la estrategia de diplomacia pública: Madrid, Río de Janeiro y Doha

Factors Determining City Brand Equity—A Systematic Literature Review

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