3Research in the field of management and organizational sciences has yielded a deeper 4 understanding of many emerging business issues. However, the relevance of the contributions has 5 been increasingly criticised, in both the academic and public spheres. This paper proposes the Paris -as a design-science approach able to address both the relevance gap issue and the growing 8 complexity of management practice. It is argued that increasing our understanding of management 9 requires research that is more insightful, influential, and immediately applicable. This in turn 10 requires closer collaboration between management and researchers during the inquiry process, 11 which is not always easy to achieve. An illustrative case study of an intervention research project 12 focusing on creativity, conducted in Italy in collaboration with a fashion company, demonstrates 13 how intervention research can be rigorous and relevant to practitioners, and how it can advance 14 theoretical knowledge in management science. This perspective seeks to assimilate the scientific quest for truth ('is this proposition true?') into a 31 practical concern for relevance ('will it work better?') (Jelinek et al., 2008). Design science calls for 32 the production of knowledge and artefacts that simultaneously advance our body of knowledge and 33 improve performances (Van Aken, 2005).
34The opportunity to adopt a 'design science' perspective has sparked considerable debate in English-based literature that maps out and clarifies the essence of its inquiry process.