Strong experimental evidence exists for the use of differential reinforcement procedures in ameliorating SIB in people with learning disabilities. However, recently some researchers have pointed out the inadequacy of single element treatment approaches in dealing with all cases of SIB and have stressed the need for services to develop multi‐modal, integrative intervention programmes based on non‐aversive approaches. This case report describes a treatment package for severe self‐injurious behaviour containing elements of DRO, use of a Snoezelen Room, orientation cues and staff support. Results showed the treatment programme to have been highly successful, with a marked reduction in the subject's SIB, along with a general increase in positive behaviours. A six‐month follow‐up study demonstrated that this improvement had been maintained. Thus, it was concluded that this study offers support for the concept of a multi‐faceted treatment package and rather more tentatively for the use of a Snoezelen Room as a component of such a package for some individuals.