“…There was a need to hear of the lived experiences of different designers and implementers of rural enterprise business support programmes in these organisations given the somewhat different programming contexts under which the different programmes are developed and delivered. Although it is noted in the literature that qualitative case studies, or case studies in general, lack generalisation (Brown, 2008; Creswell, 2007; Denscombe, 2004; Stake, 2005), studying a phenomenon based on multiple cases results in better applicability (‘generalisation’) of results than would be studying a single case (Glette & Wiig, 2022; Piekkari et al, 2009; Rashid et al, 2019; Schwandt & Gates, 2018; Stake, 2005; Turnbull et al, 2021; Yin, 2018), thus, the decision against the single case study I made in my study. Also, evidence from multiple cases is often considered more reliable and robust (Baxter & Jack, 2008; Yin, 2018) than would studying a single case.…”