The Use of Digital Marketing and Its Impact on Increasing MSME Sales

Abstract

The increasing number of internet users provides opportunities for MSMEs to use digital marketing as one of their marketing strategies. There are several digital marketing platforms that can be used, including the Web, SEO, Social Media and others. This article discusses the use of digital marketing for MSMEs and the impact of using digital marketing on increasing MSME sales. The research method used is qualitative research. With the number of informants as many as 12 MSME owners who were interviewed with different types of businesses. The results show that social media is one of the most widely used digital platforms by MSMEs. And give the impact of an increase in sales of SMEs. In some MSMEs the increase in sales through online is no more than traditional sales.

Strategi Pengembangan Digital Marketing Pada Pt. X Dengan Menggunakan Metode Sostac

“…search engine optimization (seo), search engine marketing (sem), content marketing, influencer marketing, dan optimasi media sosial menjadi semakin umum seiring kemajuan teknologi (Khaerani & Sudarmiatin, 2022). Selain itu, asimilasi media sosial dalam manajemen pemasaran memungkinkan identifikasi, keterlibatan, dan retensi pelanggan melalui platform pemasaran digital (Omenugha, 2018).…”