The Use of Event Marketing Management Strategies

Moise, Daniel; Bogdan, Georgescu; Daniel, Zgură

doi:10.1016/j.sbspro.2012.06.448

Cited by 17 publications

(6 citation statements)

References 3 publications

Supporting

Mentioning

Contrasting

Order By: Relevance

Section: Literature Reviewmentioning

confidence: 99%

See 1 more Smart Citation

Analyzing the Uses of Event Marketing Strategy as the Experiential Marketing Strategy of Bank: A Study on a Commercial Bank Limited

2022

ijmri

View full text Add to dashboard Cite

The study investigates is to analyze the uses of event marketing of a bank: A study on a commercial bank. To identify the uses of event marketing as experiential marketing in the banking sector is present in Bangladesh. It is clear that event marketing makes the bank more profitable than other advertising strategies because it can grasp client attention than other marketing strategies. Event marketing can increase loans more than other advertising strategies. Event marketing strategy is that given greater control over clients because it can grasp clients' minds with memorable experiences or promotional events. The findings of this study suggest that most government bank doesn’t pay more attention to event marketing. But private banks pay more attention to event marketing and experiential marketing and they are beneficial with this. So it can be that a combination of event marketing and experiential marketing is the best solution for any bank for chooses their marketing tools. In commercial bank limited they need to increase event marketing because the uses of events become increasing day by day. An event marketing strategy that has a big opportunity in Bangladesh. There is no potential risk of using event marketing in the bank.

show abstract

Section: Literature Reviewmentioning

confidence: 99%

“…The premise of this study based around the research of Daniel (2012). He did his research on the uses of event marketing management strategies and further research possibility (Daniel, 2012). His study was event marketing concept and other possibility where he was defining event marketing and event management.…”

Section: Literature Reviewmentioning

confidence: 99%

Analyzing the Uses of Event Marketing Strategy as the Experiential Marketing Strategy of Bank: A Study on a Commercial Bank Limited

2022

ijmri

View full text Add to dashboard Cite

show abstract

“…Numerous experts gained the opportunity to be a part of event industry, and the field of event management developed both in theory and practice. Event management can be defined as the design and the coordination of an event which includes research, planning, organizing, implementation, control and evaluation process (Moisce, Georgescu and Zgură, 2012). This complex process involves numerous experts, not only from the tourism sector, but also from many other sectors within, but also out of the destination.…”

Section: Theoretical Backgroundmentioning

confidence: 99%

Towards better understanding electronic music festivals motivation

Hodak

Belošević

Vlahov

2020

Zagreb International Review of Economics and Business

View full text Add to dashboard Cite

Electronic music festivals became one of the most successful forms of tourism for young adults. In the paper, authors aimed to explored the motivation and the perception of the potential visitors of electronic music festivals in Croatia and to identify the key dimensions of electronic music festivals. Instrument used for the primary research was a structured on-line questionnaire distributed among students of the University of Zagreb. In total, 350 questionnaires were collected and analyzed. Factor analyses resulted with three factors concerning motivation (music and fun, travel, socialization). Motives with the highest mean value are closely related with the core of electronic music festival offer, but other motives should not be neglected. Paper provides several recommendations for the improvement of electronic music festival offer and suggest the direction and possibilities for the future research.

show abstract

“…Much of what is known about live science events has been captured in literature describing science festivals, and to some degree can be seen as reflective of the wider live public science events sector [Bultitude, McDonald and Custead, 2011;Fogg-Rogers et al, 2015]. Festival events have been described in the event management literature as time-bound, themed public celebrations [Getz, 2010], and are well researched for their abilities to increase local and regional tourism through focused marketing [Daniel, Bogdan and Daniel, 2012;Getz, 2008;Kim et al, 2010].…”

Section: Contextmentioning

confidence: 99%

Science live — articulating the aims and ethos of science event practitioners in the U.S.A. and U.K.

Fogg‐Rogers¹,

Wiehe²,

Comerford³

et al. 2019

JCOM

View full text Add to dashboard Cite

Live science events engage publics with science in a social context. This article articulates the aims and ethos of this growing sector within a research context. Semi-structured interviews (N=13) and focus groups (N=77) were conducted with event practitioners (both professional and volunteers) in the U.S.A. and U.K.. Inductive thematic analysis indicated that event producers aim to raise awareness of and professionalism in the sector. In particular, they seek to develop research into long-term impacts of events for both audiences and practitioners.

show abstract

The Use of Event Marketing Management Strategies

Cited by 17 publications

References 3 publications

Analyzing the Uses of Event Marketing Strategy as the Experiential Marketing Strategy of Bank: A Study on a Commercial Bank Limited

Analyzing the Uses of Event Marketing Strategy as the Experiential Marketing Strategy of Bank: A Study on a Commercial Bank Limited

Towards better understanding electronic music festivals motivation

Science live — articulating the aims and ethos of science event practitioners in the U.S.A. and U.K.

Contact Info

Product

Resources

About