2018
DOI: 10.1016/j.tmp.2017.10.009
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The use of Geographical Information Systems for Tourism Marketing purposes in Aveiro region (Portugal)

Abstract: A B S T R A C T Geographical Information Systems are tools that allow a better decision making process, accessing politicians and managers in tourism development and providing integrated touristic information. Furthermore, these are powerful tools for the development of destination marketing strategies. Aveiro web-based Geographical Information System was developed, with the purpose of integrating tourism resources in a common platform. Aveiro region is an important coastal wetland of Portugal that presents un… Show more

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Cited by 40 publications
(18 citation statements)
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“…Urban spatial analysis is a proven tool for the diagnosis of the patterns of behaviour of tourist models, although its use is not very common in the scientific literature (good recent examples can be however found in [37,[52][53][54][55][56]). The P2P real estate tourist market makes very selective use of the cities [51], and is usually developed through spatiotemporal patterns that can be parameterized and measured.…”
Section: Methodsmentioning
confidence: 99%
“…Urban spatial analysis is a proven tool for the diagnosis of the patterns of behaviour of tourist models, although its use is not very common in the scientific literature (good recent examples can be however found in [37,[52][53][54][55][56]). The P2P real estate tourist market makes very selective use of the cities [51], and is usually developed through spatiotemporal patterns that can be parameterized and measured.…”
Section: Methodsmentioning
confidence: 99%
“…From another point of view, Quesada-Pineda et al ( 2017) stated that information systems have replaced the old traditional systems, especially in the field of marketing, marketing management and directed marketing through the possibility of providing information after it was data, and this matter was through the hardware and software (devices and programs) that the organization adopted to deal with the raw data that results from e-marketing operations. While Albuquerque et al (2018) emphasized that hardware, software (devices and programs), processes and the method of use, in addition to the users (people), contributed to providing a framework linking marketing operations with information systems services based on the marketing management that facilitates the search for new applications and opportunities to redesign marketing operations and other managerial processes in a manner that is more innovative using modern information technology. Vyas et al (2014) stated that the concept of MIS in the marketing field is crucial in defining how IT is employed in that field.…”
Section: Hypothesis Developmentmentioning
confidence: 99%
“…and has been applied to sustainable tourism (e.g. Albuquerque, Costa & Martins, 2018). Recent critiques of GIS have emerged partly because GIS analyses neglect the broader social, cultural and political contexts of GIS data (Hall, 2012).…”
Section: Qualitative Geographic Information Systemsmentioning
confidence: 99%