2020
DOI: 10.4102/jef.v13i1.548
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The use of graphs as an impression management tool in the annual integrated reports of South African listed entities

Abstract: The annual integrated report is one of the primary means used by companies to communicate with stakeholders regarding both financial and non-financial information. However, the format of the annual integrated report has changed, resulting in different communication mediums being used. Graphic disclosure is being used more widely for both financial and non-financial information. Although beneficial, graphs may also be used by management to manipulate how readers interpret results. Research purpose:The purpose o… Show more

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Cited by 7 publications
(9 citation statements)
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“…This study used quantitative content analysis, consistent with other studies on impression management (Diouf & Boiral, 2017;Phesa, 2021;Varachia & Yasseen, 2020). The present study focused on the financial years 2016-2021 (six years), the only period in which it was possible to get integrated reports from companies delisted as of December 2021.…”
Section: Methodsmentioning
confidence: 92%
See 1 more Smart Citation
“…This study used quantitative content analysis, consistent with other studies on impression management (Diouf & Boiral, 2017;Phesa, 2021;Varachia & Yasseen, 2020). The present study focused on the financial years 2016-2021 (six years), the only period in which it was possible to get integrated reports from companies delisted as of December 2021.…”
Section: Methodsmentioning
confidence: 92%
“…To determine this, Profit before-tax comparisons were used to measure performance between profitable and unprofitable companies. This method is consistent with recent studies on impression management (Diouf & Boiral, 2017;Phesa, 2021;Varachia & Yasseen, 2020). To determine this, the Profit before taxation between the year in which the company delisted and previous years as per the comparison in the statement of financial performance was used.…”
Section: Methodsmentioning
confidence: 94%
“…Impression management is concerned with the depiction of a socially desired image achieved through the emphasis on certain characteristics of a personality or the concealment or misrepresentation of that personality (Gioia, Schultz & Corley, 2000). Within the context of corporate communication, impression management manifests as a strategic selection, display and presentation of narrative information designed to emphasise entity success and obfuscate failures (Brennan, Guillamon-Saorin & Pierce, 2009;Godfrey, Mather & Ramsay, 2003;Varachia & Yasseen, 2020;Yang & Liu, 2017).…”
Section: Introductionmentioning
confidence: 99%
“…Frownfelter-Lohrke & Fulkerson [14] and Beattie [15] confirmed that graphs could assist report understandability, while Usmani et al [16], noted that graphs assist readers to understand detailed information by giving a richer perspective of data, and this facilitates informed decisionmaking. Graphs can summarise data which assists readers to process information, and this saves time when analysing data [17,6].…”
Section: Introductionmentioning
confidence: 99%