The use of identity primes to explain behavioral differences between groups: A methodological note

What Bias Management Can Learn From Change Management? Utilizing Change Framework to Review and Explore Bias Strategies

“…The literature on recategorization is rich ( Gaertner and Dovidio, 2005 ), and it continues to develop with new methods ( van Hoorn, 2018 ), components ( Dunham, 2013 ), models ( Roth et al, 2018 ), and especially the effect in long term and large scale, for example, how the Rwandan government promoted a single recategorization strategy to unite the country after the genocide ( Moss and Vollhardt, 2016 ). This converges with the strategy of “priming positive identities” and the suggestion to move toward “cultivating identities” mentioned earlier as triggers for a behavioral change.…”

“…Explicit reward has been discussed in connection with ingroup or racial bias strategies. For example, reward structure mediated competition versus cooperation (e.g., Bettencourt et al, 1992), while financial incentives could actually worsen racial biases (Underhill, 2019). However, research on rewards as explicit motivators for behavioral change is still limited.…”