Little research has focused on what precedes the processing of health messages to predict recall of information and whether age matters in this regard. To address this gap, this study investigates the relationship between attention and recall among younger (<65 years) and older (≥65 years) adults. Using eye tracking, we exposed participants to a webpage consisting of text-only information, text with cognitive illustrations, or text with affective illustrations. When attention to text increased, older adults recalled more information, whereas younger adults did not. However, younger adults paid more attention to cognitive illustrations than older adults and recalled more information. These results reveal conditions under which health messages are effectively recalled by younger and older adults.Attention to information is a critical first step in information processing and eventual recall of information (Wedel & Pieters, 2000). Recall of information is the ability to remember and reproduce information correctly, and it plays an important role in predicting many health-related behaviors, such as successful disease management (Kravitz et al., 1993) and adherence to medical regimes (Ley, 1988;Linn, Van Dijk, Smit, Jansen, & Van Weert, 2013). Unfortunately, approximately 40% to 80% of medical information is immediately forgotten after exposure (Kessels, 2003), especially by older adults (Jansen et al., 2008). Older adults have more problems seeking, finding, and understanding health information than younger ones, particularly when information is presented online (Xie, 2008). Even though increasingly more older adults are using the Internet (Hart, Chaparro, & Halcomb, 2008; U.S. Census Bureau, 2010), this does not necessarily mean that they are able to understand and recall online health information. To optimize recall of information among older adults, information should be provided in such a way that older adults' cognitive abilities are taken into account (Van Gerven, Paas, Van Merriënboer, & Schmidt, 2000). One way to accomplish this is by using illustrations that complement online health texts. Illustrations can serve as cues that enable one to make connections between words and pictures in building mental images, thereby reducing working memory demands (Paivio, 1990). Numerous studies have revealed positive effects on recall of information when illustrations are added to information (e.g., Houts, Doak, Doak, & Loscalzo, 2006;Levie & Lentz, 1982).Although much research has focused on the effects of using illustrations in health messages (e.g., on recall of information), none to date has considered the process that precedes these effects. Even though three major subprocesses (encoding, storage, and retrieval) have been acknowledged (Lang, 2000), little is known about the association between encoding information (i.e., attention to text and illustrations) and retrieval (i.e., recall of such text and illustrations), whether the encoding process can predict retrieval, and whether age matters in this regard. This stu...