2018
DOI: 10.1088/1757-899x/403/1/012053
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The use of importance-performance analysis for Indonesian smoked fish production strategy

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“…The Kano model provides an overview of consumer perceptions of an attribute and divides it into four categories: must-be, one-dimensional, attractive, and indifferent [23]- [26]. Meanwhile, the IPA model classifies each attribute into four categories: concentrate here, keep up the good work, low priority, and mostly overkill [27].…”
Section: Data Processing and Analysismentioning
confidence: 99%
“…The Kano model provides an overview of consumer perceptions of an attribute and divides it into four categories: must-be, one-dimensional, attractive, and indifferent [23]- [26]. Meanwhile, the IPA model classifies each attribute into four categories: concentrate here, keep up the good work, low priority, and mostly overkill [27].…”
Section: Data Processing and Analysismentioning
confidence: 99%