The Use of Living Cases in International Management

Educating the Global Manager

“…The initiatives adopt principles and practices for creating culture-inclusive classrooms and capitalise on diversity for education and business, as advocated by teaching and learning experts such as Sinclair and Wilson (1999), management practitioners such Cox (1991) and Thomas and Ely (1996), cross-cultural psychologists such as Brislin and Yoshida (1994), and cross-cultural researchers such as Hofstede (1986). They also reflect trends in more specific areas of innovations in International Management education, as for example, in the cultural awareness and cultural identity framework advocated by Chemers, Osakamp and Costanzo (1995); strategic management and case study methods used by Jennings (1996); 'hands on' projects and 'living cases' recommended by White and Usry (1998); technology and experiential learning (Alon 2003); learning networks and virtual teams (Maznevski 2003;Mendenhall 2003) and culture simulations (McGraw and Palmer 1999).…”

Teaching International Business Concepts Through the Exchange of Cultural Metaphors

“…While there is not a direct substitute for actual travel and interaction with businesspeople of other nations, various surrogates have been developed to enable students to obtain more of a "first-hand" experience with other cultures. Examples of such surrogates include Parhizgar's (1998) "cross-collaborative teaching" technique, White and Usry's (1998) application of "living cases" and simulations such as those discussed by Jenkins (1998) for use in international management education. The subject of this paper is a different approach which involves the exchange of student created cultural metaphors.…”