“…This challenge was the focus of a meeting at the Linnean Society of London (UK) on 2–3 April 2014. The eleven contributions published in this special issue encapsulate the outcome of this fruitful event, and are wide‐ranging in their use of collections in ancient DNA research (Linderholm, ), evolution (Kidner et al ., ), bioinformatics (Vieira et al ., ), phylogenomics (Dodsworth et al ., ; Heyduk et al ., ), systematics (Dentinger et al ., ; Zedane et al ., ) and museomics (Bailey et al ., ; Bakker et al ., ; Besnard et al ., ; Timmermans et al ., ). In this short opinion, we touch on the primary themes explored in this meeting while sharing some of our own views on the subject, especially in relation to the incredible potential of NGS to reinvent collections‐based research.…”