The use of online social networking sites to nurture and cultivate bonding social capital: A systematic review of the literature from 1997 to 2018

Abstract

Any social phenomenon with more than a billion participants daily is ripe for investigation into the implications of social capital. This research conducts a systematic review of the peer-reviewed literature and conference material published between 1 January 1997 and 31 March 2018 regarding the question, can the use of online social networking sites cultivate and nurture an individual’s bonding social capital? The systematic review using EBSCOhost, EndNote, and final manual review process has aggregated 54 articles containing 116 distinct studies resulting in 85 answering in the affirmative to the research question. These studies are coded into a 13-category framework to provide a roadmap to future researchers. The results are wide and varied providing data from large and small groups. Generalization of the results supports the research question in that individual bonding social capital can be cultivated and nurtured via use of online social networking sites.

The Impact of Individual Motivations and Social Capital on the Continuous Usage Intention of Mobile Social Apps

“…Social capital can diminish through under-use, and social media users are always searching for the next new feature [14], and can be associated with social media success [15]. Users with weak social capital tend to use social media less, as they have not obtained the intended goal of social media, i.e., to increase social capital [16,17,19]. As the pace and power of social sites are having a worldwide crucial impact on expanding networks or searching for information such as job opportunities [21], it is becoming important to examine the influence of social capital as built by social media on its continuous usage in order to investigate the role of social capital empirically using social media and how it accumulates users.…”

“…Social capital can also be reduced through under-use, and social media users are always seeking the next new factor [14] and can influence social media success [15]. Moreover, users with weak social capital are likely less utilize social media, as they have not realized the intended goal of social media to increase social capital [16,17,19]. As the pace and power of social media are having a significant impact worldwide on expanding networks [21], it is crucial to investigate the effects of social capital as built by social media on the continuous usage of social media in order to validate empirically the role of social capital by social media to attract participants.…”

“…Moreover, it is being applied toward more specific aspects and mechanisms after undergoing a maturation period [13]. Social capital can also expire through under-use and social media users are constantly searching for the next new feature [14]; this can be related to social media success [15], and the users with weak social capital are likely to less use social media as they have not accomplished the intended goal of social media to increase social capital [16][17][18][19]. As the pace and power of social media are having a major impact worldwide on expanding networks [20,21], it is necessary to study the impact of social capital of social media on its continuous usage in order to verify the role of social capital from social media empirically with regard to attracting users.…”

The Role of Social Networks in the Internationalisation of Startups: LinkedIn in Portuguese Context

“…One of these technologies is the social networks that provide greater proximity to consumers, regardless of geography, and facilitate access to a wider range of specialized professionals (Appel et al, 2020;Grizane & Jurgelane, 2017). The role of social networks has been mainly explored considering their dimensions of promoting visibility of companies, networking with partners, suppliers, and clients, and in leveraging social capital (Han et al, 2019;Pourkhani et al, 2019;Williams, 2019). This role of social networks is nowadays widely recognized by startups.…”

Effects of user behaviors on accumulation of social capital in an online social network

“…The amount of online social capital is, in turn, associated with online activities, including the general intensity of SNS use [11][12][13]. Although this does not increase the size of personal social networks beyond a certain limit (the Dunbar's number) [14][15][16], there are still significant differences in the number and composition of online social ties among users, and to some extent these differences depend on specific online user behaviors.…”