The use of podcast in disseminating agricultural technology innovation: A SWOT analysis

Abstract

Downloadable audio files called podcasts have become popular within many areas of communication. Agricultural technology and innovation disseminators may wish to deliver their work to a larger audience but may not know how. The present study aims to explore the use of podcast series as a media for disseminating agricultural technology innovation and demonstrate the sustainability, and acceptance level of this dissemination platform. The agricultural technology innovation produced by Indonesian Agency for Agricultural Research and Development (IAARD), Ministry of Agriculture were used as an input in creating a weekly series of agricultural and technology review podcasts. Based on the analysis of the SWOT approach, the right strategy in developing podcasts in the future is a weakness and opportunity strategy, where podcasts are a new thing that has several weaknesses as well as opportunities to be developed.

Development Strategy of Non-Timber Forest Product Multi-Business Forestry In Social Forestry Partnership

“…The X and Y factor values were determined by calculating the difference between the internal and external factor scores. The X value is the difference between the scores of the strength and weakness factors (∑S -∑W), while the Y factor is the difference between the scores of the opportunity and threat factors (∑O -∑T) [36][37][38]. Referring to the score results in Table 3, the X factor calculation result is 0.555, and the Y factor value is 1.910.…”

Analisis Efektivitas Diseminasi Inovasi Pertanian Komoditas Bawang Merah (Studi Kasus: Tiga Daerah Sentra Produksi Bawang Merah di Indonesia)

“…Hal ini sejalan dengan penelitian terdahulu oleh Wahyuni dan Monika (2017) yang berpendapat bahwa pendidikan adalah faktor utama investasi sumber daya manusia (SDM), sehingga pemasukan petani dapat semakin meningkat, penyebarluasan inovasi semakin cepat, serta kesenjangan pendapatan tenaga kerja semakin rendah. Diseminasi inovasi dan teknologi sektor pertanian perlu dilakukan oleh petani komoditas bawang merah dengan bantuan penyuluh pertanian di pedesaan (;) dan penyebarluasan informasi melalui media sosial (Uguru et al, 2015;Tresnawati et al, 2021;Mohammed & Abdulai, 2022;Sandeep dkk., 2022).…”