The use of political communication by international organizations

Olsson, Eva‐Karin; Wagnsson, Charlotte; Hammargård, Kajsa

doi:10.4324/9781351264082-5

Cited by 3 publications

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The Digital Adaptation of International Bureaucracies

Ecker-Ehrhardt

2024

The Oxford Handbook of Digital Diplomacy

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International organizations’ bureaucracies are important facilitators and authorities of global governance that increasingly use digital means of communication—such as websites, email, social media, or mobile apps—to address their audiences directly. How do they deal with the opportunities and challenges of such ‘digital diplomacy’? What are the consequences of digital diplomacy regarding the content communicated by international bureaucracies and beyond? This chapter attempts to demonstrate the significance of recent research for providing conclusive answers to these questions as well as to demonstrate the need for further exploration. It first illustrates the current practices of international bureaucracies’ digital diplomacy by focusing on social media such as X (formerly known as Twitter) and Facebook in a quantitative perspective, illustrated with recent examples of their use. Second it discusses motivational factors and conducive conditions that help to explain why international bureaucracies have turned to, and increasingly employ, means of digital diplomacy. While the first and second parts of the chapter focus mainly on the opportunities of digital diplomacy, the third part goes full circle by turning to a couple of its challenges—organized hypocrisy, pluralization, acceleration, selectivity, personalization, and polarization—of which little is yet known, but that deserve more attention by scholars, practitioners, and stakeholders of global governance alike.

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The Digital Adaptation of International Bureaucracies

Ecker-Ehrhardt

2024

The Oxford Handbook of Digital Diplomacy

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Nato’s Digital Diplomacy

Wright

2024

The Oxford Handbook of Digital Diplomacy

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The North Atlantic Treaty Organization (NATO) was initially slow to adapt to the digital age in diplomacy. However, in recent years, the alliance has taken a range of approaches to expand its presence and become more involved in shaping, engaging, and innovating digital diplomatic narratives. The use of digital diplomacy has the potential to increase scrutiny and interest in NATO, as well as allowing for direct engagement with consumers without intermediaries. The alliance has utilized various social media platforms, such as Twitter, YouTube, Instagram, and Facebook, and has hosted digital dialogues on a variety of topics since the Covid-19 pandemic. Additionally, NATO has launched digital diplomacy campaigns such as ‘Return to Hope’, which focuses on Afghanistan, and ‘#WeAreNATO’ and ‘#StrongerTogether’, in addition to partnering with celebrity Angelina Jolie. The reach of some of these initiatives brings to the fore the gendered nature of NATO’s digital footprint and the importance of visuals, but this contrasts with the approach NATO took to digital diplomacy following the full-scale Russian invasion of Ukraine in February 2022. This chapter compares the effectiveness of NATO’s digital diplomacy during normal circumstances to its response during crisis situations, where significant silences limit its efficacy in response to hybrid warfare.

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Small‐State Influence in EU Security Governance: Unveiling Latvian Lobbying Against Disinformation

Vériter

2024

J of Common Market Studies

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Counter‐disinformation policies have become a prominent subject of study in Europe. The story of their early development in the European Union (EU) reveals the surprising influence of small states, in particular Latvia. This article exposes how, as a first mover in a growing coalition of like‐minded states, Latvia shaped the development of counter‐disinformation policies in the EU starting with the creation of the East StratCom Task Force (ESTF) in 2015. This has had a significant impact on the governance of disinformation, providing valuable lessons for the study of small states' influence in the EU. Building on 30 interviews with policy‐makers, this case study demonstrates that utilising the Council Presidency can be a fruitful strategy for small states seeking to make a mark on EU security governance, with a plethora of examples as to how they can get other states and institutions on board, thereby securing long‐lasting leverage.

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The use of political communication by international organizations

Cited by 3 publications

References 0 publications

The Digital Adaptation of International Bureaucracies

The Digital Adaptation of International Bureaucracies

Nato’s Digital Diplomacy

Small‐State Influence in EU Security Governance: Unveiling Latvian Lobbying Against Disinformation

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