Background: A Facebook page was created to engage United Kingdom (UK) Master of Pharmacy (MPharm) students in learning and exam preparation. Aims: The aim of this study was to gauge student opinion on this method of teaching using social media. Method: Facebook usage data were analyzed using simple frequencies. A survey was administered to all final-year MPharm students (n ¼ 171). Results: The page received 142 "likes" indicating active followers. Total "engagement" peaked at 369 page clicks; peak weekly "reach" totaled 2391 page views; and peak "hit" rate was 9234 interactions. In all, 48 students (28%) completed the survey. Overall, 69% found the page very useful, 78% strongly agreed that it benefitted exam performance, 91% valued module leader support, and 86% valued practice multiple-choice questions (MCQs). Peer support was valued highly (71%). Five themes emerged from open comments; revision support, module leader support and communication, assessment and feedback, peer support, and negative feelings towards social media. Conclusion: This evaluation demonstrates that students engage in social media learning, particularly if it is perceived as having a direct benefit to assessment. r 2015 Elsevier Inc. All rights reserved.