2011
DOI: 10.1108/01409171111117898
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The use of strategic planning tools and techniques by hotels in Jordan

Abstract: PurposeThis paper aims to understand the use of strategic planning tools and techniques and the nature of its relationship with managers' views of the strategic planning process by hotels in Jordan. Design/methodology/approachA review of the literature relating to both strategic planning and strategic planning tools and techniques in both developed and emerging markets is provided. The empirical research was conducted via a questionnaire survey of Jordanian hotels in two cities; namely, Petra and Aqaba. Findin… Show more

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Cited by 43 publications
(47 citation statements)
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“…The most mentioned and commonly used tools according to these studies were SWOT analysis, Porter's 5 forces, PEST analysis, Benchmarking, Balanced scorecard (Haapalina et al, 2004;Gunn and Williams, 2007;Elbanna, 2007;Aldehayyat and Anchor, 2008;Aldehayyat et al, 2011).…”
Section: Literature Reviewmentioning
confidence: 99%
“…The most mentioned and commonly used tools according to these studies were SWOT analysis, Porter's 5 forces, PEST analysis, Benchmarking, Balanced scorecard (Haapalina et al, 2004;Gunn and Williams, 2007;Elbanna, 2007;Aldehayyat and Anchor, 2008;Aldehayyat et al, 2011).…”
Section: Literature Reviewmentioning
confidence: 99%
“…[38] argued that planning techniques could integrate strategic planning into the core management process. Similarly, [40] noted that planning techniques enable managers to transform data into valuable decisions and suitable actions. To this end, [41] posited that the benefits of using strategic planning techniques include increasing environmental awareness, risk reduction and priority establishment.…”
Section: Planning Tools and Performancementioning
confidence: 99%
“…Many scholars agree that a strategic plan needs to be simple, realistic and neither too ambitious nor insufficiently demanding (Leggate and Thomas, 1977;Aldehyyat et al, 2011). It should allow some degree of flexibility to fit with the changing environment.…”
Section: Literature Reviewmentioning
confidence: 99%