“…As readership of the mainstream printed press has steadily decreased (Stanyer, 2007), political actors have sought to fill the gap in their communication linkages with voters and, as a result, new media platforms such as Facebook, Twitter, and Instagram seem to provide the opportunity to fill this void. While the analysis of Facebook and Twitter has enjoyed a significant amount of attention from political scientists, particularly toward the latter (Di Fraia & Missaglia, 2014;Jürgens & Jungherr, 2015;Lassen & Brown, 2011;Lilleker & Jackson, 2011;Zittel, 2009), evaluations of the use or impact of Instagram have, until very recently (see, for example, Eldin, 2016;Larsson, 2017a;Russman & Svensson, 2016) been very much ignored. Moreover, much of what has been analyzed in relation to Instagram has been centered on how individual candidates use the platform (Lalancette & Raynauld, 2017;Liebhart & Bernhardt, 2017;Muñoz & Tower 2017) with very little being made of how political parties themselves use the application (Filimonov, Russman & Svensson, 2016).…”