“…Although an organization can deploy both physical and intangible assets to gain strategic advantage (Wade & Hulland, 2004), not all resources are equally important to performance. Indeed, the most valuable assets tend to be intangible, such as the tacit knowledge embodied in human resources (Galbreath & Galvin, 2004;Sturman, Walsh, & Cheramie, 2008). This form of knowledge generates management challenges because, unlike codified knowledge, tacit knowledge is not easily transferred or disseminated.…”