The Value of Internet Commerce to the Customer

Keeney, Ralph L.

doi:10.1287/mnsc.45.4.533

Cited by 614 publications

(442 citation statements)

References 4 publications

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“…Following the standard approach [1,5,11,14], we measure consumer perceptions and related variables in terms of a Likert-type scale ranging from 1 to 5 with the following equivalences,``1'':``not important'' or`s trongly disagree'';``2'':``slightly important'' or`s lightly agree'';``3'' :``neutral'';``4'' :``important'' or``agree''; and``5'':``very important'' or``strongly agree''. Individuals without knowledge or experience of the Internet may harbour a latent willingness to e-shop on it, but it would be dif®cult to elicit such information through a survey.…”

Section: Methodsmentioning

confidence: 99%

Internet-based e-shopping and consumer attitudes: an empirical study

Liao¹,

Cheung²

2001

Information & Management

416

251

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This paper analyses consumer attitudes towards Internet-based e-shopping. It aims to provide a theoretically and empirically grounded initial reference position, against which later research can explore and interpret the effects of changes in variables representing consumer preferences and shifts in these preferences on the success or failure of B2C e-commerce over the Internet. Because of the opportunity to sample at the outset and of ceteris paribus conditions following from the tendency for other factors such as e-transactions cost to remain small and constant, Singapore data were employed. Regression analysis shows that the life content of products, transactions security, price, vendor quality, IT education and Internet usage signi®cantly affect the initial willingness of Singaporeans to e-shop on the Internet. Generalising, we suggest that Internetbased B2C e-commerce can pro®tably be introduced or promoted along similar dimensions in socio-geographically and technologically similar situations. #

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Section: Methodsmentioning

confidence: 99%

Internet-based e-shopping and consumer attitudes: an empirical study

Liao¹,

Cheung²

2001

Information & Management

416

251

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“…Keeney (1999) derived 25 categories of online consumer shopping objectives. Objectives were categorized as means oriented (e.g.…”

Section: Appeal Of Website Features: Past Studiesmentioning

confidence: 99%

“…Following up on the work of Keeney (1999), Torkzadeh and Dhillon (2002) developed the proposition that consumer values serve as referents by which shoppers evaluate a website. Their model identifies values as either 'Fundamental objectives' (i.e.…”

Section: Website Features: Current Frameworkmentioning

confidence: 99%

Tailoring new websites to appeal to those most likely to shop online

2005

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This study extends the conventional wisdom concerning how a commercial website can be configured to attract online shoppers, and specifically, initial shoppers. Based on past research [Inform. Syst. Res. 13 (2002) 187] and theory [Diffusion of Innovations (1995)], a number of 'form' and 'substantive' website features were assessed as to their attractiveness to consumers of varying (a) Internet experience and (b) innovativeness. A self-administered survey was completed by a convenience sample of 363 residents of the US and Canada. A discriminant analysis confirms that two functions, generally representing form and substantive features, each discriminate between (a) high and low innovativeness (DF1) and (b) high and low Internet experience (DF2). Further, those with more Internet experience show a stronger preference for substantive features than do those with less experience. But high and low experience groups do not differ noticeably with regard to preference for form features. It was also found that, conversely, the more innovative shoppers reveal a stronger preference for form features. But high and low innovativeness groups do not differ appreciably in respect to desire for substantive features. This suggests the dynamics underlying the attraction of initial Internet users to particular shopping sites. Both theoretical and practical implications of the findings are discussed. q

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“…Related to this fact there are two aspects that exceptionally worry users: security and protection of the privacy in treatment of private data. Although they are related, these two criteria have been used separately in the literature (e.g., Keeney, 1999;Ranganathan & Ganapathy, 2002). This has led us to propose two dimensions in our research: security and privacy.…”

Section: Realib14mentioning

confidence: 99%

Multilevel and multidimensional scale for online trust

2014

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This paper examines the nature of the construct of consumers' trust toward the electronic channel of their financial institution. Through a study of a total of 372 individual users of Internet banking in Spain, we have managed to develop a third-order measuring instrument that integrates a total of seven dimensions. The exploratory and confirmatory factor analyses were used to test the validation and reliability of the proposed scale. Findings provide useful information to professionals who seek to identify how customer's trust is formed in the online channel and in the financial sector.KEYWORDS | Scale, trust, online banking, users, validation. RESUMOEste artigo analisa a natureza do construto-confiança dos consumidores em relação ao canal eletrônico de sua instituição financeira. Por meio de um estudo com 372 usuários individuais de operações bancárias via internet na Espanha, conseguimos desenvolver um instrumento de medida de terceira ordem que integra sete dimensões. Foram utilizadas análises fatoriais exploratórias e confirmatórias a fim de testar a validade e a confiabilidade da escala proposta. Os resultados fornecem informações úteis aos profissionais que procuram identificar como se constitui a confiança do cliente no canal online e no setor financeiro.PALAVRAS-CHAVE | Escala, confiança, operações bancárias online, usuários, validação. RESUMEN RAE-Revista de Administração de Empresas | FGV-EAESP

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The Value of Internet Commerce to the Customer

Cited by 614 publications

References 4 publications

Internet-based e-shopping and consumer attitudes: an empirical study

Internet-based e-shopping and consumer attitudes: an empirical study

Tailoring new websites to appeal to those most likely to shop online

Multilevel and multidimensional scale for online trust

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