The value of line-caught and other attributes: An exploration of price premiums for chilled fish in UK supermarkets

Sogn‐Grundvåg, Geir; Larsen, Thomas A.; Young, James A.

doi:10.1016/j.marpol.2012.05.017

Cited by 108 publications

(66 citation statements)

References 10 publications

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“…Overall, the results add to our understanding of how eco-labels are valued at the retail level. Our finding that the MSC eco-label commands an average price premium of 13.1% (from Model 1) corroborates the findings from two earlier studies that found very similar premiums for MSC-labeled Alaska pollock (Roheim, Asche and Insignaris, 2011) haddock (Sogn-Grundvåg, Larsen and Young, 2013) and whitefish (Sogn-Grundvåg, Larsen and Young, 2014) in the UK retail market. Together these three studies, which cover two different regions in the UK (Glasgow and London) and three different species (salmon, Alaska pollock and haddock), suggest that in the UK, the MSC label captures some willingness to pay for public goods associated with this label.…”

Section: Resultssupporting

confidence: 89%

“…reported for respectively haddock and whitefish by Sogn-Grundvåg, Larsen and Young (2013;. The premium is higher for organic at 25.3%.…”

Section: Resultsmentioning

confidence: 93%

“…While recent studies find a retail price premium for the MSC label (Roheim, Asche and Insignaris, 2011;Sogn-Grundvåg, Larsen and Young, 2013;, the label is not without its controversies. Given that certification is costly, a natural concern is that the MSC premium is insufficient to cover the cost.…”

Section: Introductionmentioning

confidence: 99%

“…For instance, it may be that retailers choose premiums to attract people to the stores, and the eco-label premiums may to some extent reflect this phenomenon. While some studies find retail price premiums for eco-labeled products (Roheim, Asche and Insignares 2012;Sogn-Grundvåg, Larsen and Young 2013;, they do not account for potential supply chain diversity and implicitly assume that all retailers are identical. Two key aspects of this diversity are thus: 1) price premiums when consumers can choose among products with different eco-labels and 2) the potential for overall retailer profiles to obscure a label's price premium.…”

Section: Introductionmentioning

confidence: 99%

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Pricing of eco-labels with retailer heterogeneity

et al. 2015

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Eco-labels are important features of many natural resource and food markets. They certify that a product has some desirable unobserved quality, typically related to a public good such as being sustainably produced. Two issues that have received limited attention are whether pricing varies across different eco-labels that may compete with each other and to what extent different retailers charge different prices. Using a unique data set of salmon prices in eight different United Kingdom retail chains, we investigate these issues by estimating a price-attribute model that includes two eco-labels and one country-of-origin label. Results show substantial variation in the prices of the different eco-labels and that eco-label premiums vary across retail chains. Specifically, salmon certified with the Marine Stewardship Council (MSC) label has a high premium in low-end retail chains but no statistically significant premium in the high-end chains. These findings question the ability of the MSC label to transmit consumer willingness-to-pay for public goods through the supply chain to incentivize sustainable management. In contrast, premiums for organic certification are similar in magnitude across retailer types. In general, failure to account for retailer heterogeneity will over-or under-estimate a label's premium. 2 Pricing of Eco-labels with Retailer HeterogeneityAbstract Eco-labels are important features of many natural resource and food markets. They certify that a product has some desirable unobserved quality, typically related to a public good such as being sustainably produced. Two issues that have received limited attention are whether pricing varies across different eco-labels that may compete with each other and to what extent different retailers charge different prices. Using a unique data set of salmon prices in eight different United Kingdom retail chains, we investigate these issues by estimating a price-attribute model that includes two eco-labels and one country-of-origin label. Results show substantial variation in the prices of the different eco-labels and that eco-label premiums vary across retail chains. Specifically, salmon certified with the Marine Stewardship Council (MSC) label has a high premium in low-end retail chains but no statistically significant premium in the high-end chains. These findings question the ability of the MSC label to transmit consumer willingness-to-pay for public goods through the supply chain to incentivize sustainable management. In contrast, premiums for organic certification are similar in magnitude across retailer types. In general, failure to account for retailer heterogeneity will over-or under-estimate a label's premium.

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Section: Resultssupporting

confidence: 89%

“…reported for respectively haddock and whitefish by Sogn-Grundvåg, Larsen and Young (2013;. The premium is higher for organic at 25.3%.…”

Section: Resultsmentioning

confidence: 93%

Section: Introductionmentioning

confidence: 99%

Section: Introductionmentioning

confidence: 99%

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Pricing of eco-labels with retailer heterogeneity

et al. 2015

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“…The majority of studies have focused on capture fisheries and only a few on farmed seafood [6]. Earlier work has either: (a) applied an experimental approach using contingent valuation to estimate consumers' willingness to pay for eco-labeled seafood [7][8][9][10]; (b) examined consumers' attitudes towards eco-labeling of seafood [11][12][13]; (c) more generally explored the perceived importance of sustainability and ethics related to seafood [14,15]; or (d) used market data to investigate whether there is a price premium for eco-certified seafood [16,17]. While this work has substantially increased our understanding of what factors predict willingness to purchase sustainable seafood, to our knowledge, no study has yet investigated how consumers' self-reported purchasing behavior of eco-labeled seafood is correlated with environmental knowledge and other internal factors expected to predict pro-environmental consumption.…”

Section: Introductionmentioning

confidence: 99%

Eco-Labeled Seafood: Determinants for (Blue) Green Consumption

et al. 2016

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Eco-certification has become an increasingly popular market-based tool in the endeavor to reduce negative environmental impacts from fisheries and aquaculture. In this study, we aimed at investigating which psychological consumer characteristics influence demand for eco-labeled seafood by correlating consumers' stated purchasing of eco-labeled seafood to nine variables: environmental knowledge regarding seafood production, familiarity with eco-labels, subjective knowledge, pro-environmental self-identification, sense of personal responsibility, concern for negative environmental impacts from seafood production, perceived consumer effectiveness, gender and education. Questionnaires were distributed to consumers in Stockholm, Sweden, and the data were tested with multiple regression analysis using linear modeling and model averaging (n = 371). Two variables were the best predictors of stated purchasing of eco-labeled seafood: (i) recognition and understanding of eco-labels for seafood (Marine Stewardship Council, Fish for Life, Aquaculture Stewardship Council and KRAV); and (ii) concern for negative environmental impacts associated with seafood production. Meanwhile, consumer environmental knowledge was a weaker predictor. Results from this study suggest that strengthening the emotional component of consumer decision-making and improving the level of consumer familiarity with seafood eco-labels could stimulate more pro-environmental seafood consumption.

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Fishing for Quality

Dobeson

2019

Revaluing Coastal Fisheries

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The value of line-caught and other attributes: An exploration of price premiums for chilled fish in UK supermarkets

Cited by 108 publications

References 10 publications

Pricing of eco-labels with retailer heterogeneity

Pricing of eco-labels with retailer heterogeneity

Eco-Labeled Seafood: Determinants for (Blue) Green Consumption

Fishing for Quality

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