2019
DOI: 10.1177/1090198119865007
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The Value of Media Studies Approaches for the Evaluation of Entertainment Education: A Case Study of East Los High

Abstract: As entertainment education (EE) becomes an increasingly popular medium for delivering health information, evaluation of EE is key to better understanding how it not only influences audiences but also how it can be better implemented. We suggest that EE evaluation has largely focused on impact while its implementation, specifically through narrative, characters, and genre, has remained unexplored. We propose drawing from theories and methods used in media studies to complement current approaches to understandin… Show more

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Cited by 5 publications
(5 citation statements)
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References 25 publications
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“…The objective of educating the public about public health issues is to ensure that they are mentally armed with information that will serve as a checklist regarding their behaviour. Kim and Noriega [ 5 ] note that the media are critical players in health education. The researchers add that one of the strategies through which the media can achieve this is through a combination of education and entertainment.…”
Section: Introductionmentioning
confidence: 99%
“…The objective of educating the public about public health issues is to ensure that they are mentally armed with information that will serve as a checklist regarding their behaviour. Kim and Noriega [ 5 ] note that the media are critical players in health education. The researchers add that one of the strategies through which the media can achieve this is through a combination of education and entertainment.…”
Section: Introductionmentioning
confidence: 99%
“…News media coverage of booster shots sets the agenda of public debate and determines the reaction of the public. It impacts how the people comprehend and possibly respond to the mediated messages, eventually affecting the booster shot vaccination rate in the country (Kim & Noriega, 2020;Andre et al, 2008;Meijer & Kormelink, 2021, Palm, Bolsen & Kingsland, 2021Gever & Ezeah, 2020). As this outbreak is unique with a sense of urgency, good delivery of messages by the media is pertinent (Nwakpu et al, 2022).…”
Section: Introductionmentioning
confidence: 99%
“…Evidence from previous pandemics suggests that the frequency and content of reporting can significantly influence health related attitudes and behaviors of individuals ( 16 , 17 ). The role of the media is also crucial in health education by making information more available to the general public ( 18 ). The role of the media in communicating public health messages on mental health during COVID-19 is common in high-income settings ( 19 ).…”
Section: Introductionmentioning
confidence: 99%