The Value of Personal Data

Lieshout, Marc van

doi:10.1007/978-3-319-18621-4_3

Cited by 10 publications

(5 citation statements)

References 5 publications

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“…Organisations across industries try to extract user data value to leverage – “monetize” – it for commercial gain (Clemons, 2009; Kugler, 2018). Previous studies estimated economic and monetary data value (Carrascal et al , 2011; Malgieri and Custers, 2018; OECD, 2013; van Lieshout, 2015; WEF, 2013). From a resource-based perspective, firms can generate business value (in digital markets) from big (user) data, meaning increased customer retention, revenue from consumers and revenue from advertisers (Fast et al , 2022).…”

Section: Personal Data Personalised Media and Privacymentioning

confidence: 99%

Personal data and personalisation in media: experts’ perceptions of value, benefits, and risks

Buggenhout

Broeck

Zeeland

et al. 2023

DPRG

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Purpose Media users daily exchange personal data for “free” personalised media. Is this a fair trade, or user “exploitation”? Do personalisation benefits outweigh privacy risks? Design/methodology/approach This study surveyed experts in three consecutive online rounds (e-Delphi). The authors explored personal data processing value for media, personalisation relevance, benefits and risks for users. The authors scrutinised the value-exchange between media and users and determined whether media communicate transparently, or use “dark patterns” to obtain more personal data. Findings Communication to users must be clear, correct and concise (prevent user deception). Experts disagree on “payment” with personal data for “free” personalised media. This study discerned obstacles and solutions to substantially balance the interests of media and users (fair value exchange). Personal data processing must be transparent, profitable to media and users. Media can agree “sector-wide” on personalisation transparency. Fair, secure and transparent information disclosure to media is possible through shared responsibility and effort. Originality/value This study’s innovative contribution is threefold: Firstly, focus on professional stakeholders’ opinion in the value network. Secondly, recommendations to clearly communicate personalised media value, benefits and risks to users. This allows media to create codes of conduct that increase user trust. Thirdly, expanding literature explaining how media realise personal data value, deal with stakeholder interests and position themselves in the data processing debate. This research improves understanding of personal data value, processing benefits and potential risks in a regional context and European regulatory framework.

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Section: Personal Data Personalised Media and Privacymentioning

confidence: 99%

Personal data and personalisation in media: experts’ perceptions of value, benefits, and risks

Buggenhout

Broeck

Zeeland

et al. 2023

DPRG

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“…This is true of personal data, which are invariably cast as a commodity (Schwartz, 2004), asset (Spiekerman & Korunovska, 2017; van Lieshout, 2015), good (Chessa & Loiseau, 2017), property or resource (Gates & Matthews, 2014), “new oil” (Spiekerman & Korunovska, 2017; van Lieshout, 2015) or currency (Gates & Matthews, 2014). Research taking the firm's interest as a point of focus tries to understand the mechanisms by which firms capture the value of personal data by monetizing them, often by exploiting data to learn about customers (van Lieshout, 2015). Research focusing on the individual perspective investigates the customer's perception of the monetary value of their own personal data (Spiekerman & Korunovska, 2017).…”

Section: Background Literaturementioning

confidence: 99%

Data are in the eye of the beholder: Co‐creation for sustainable personal data value

Stelmaszak,

Parry

2023

Strategic Change

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Recent scholarship re‐casts the value of data from financial to value in use, where value is a multi‐faceted, dynamic, emergent construct, co‐created by stakeholders. To date, the dynamics of the co‐creation of value from the use of personal data have been investigated from the starting point of use. However, personal data do not have inherent value, rather their value emerges during design against projected future use. We conducted a case study of the development of a personalized e‐book and captured the different perceptions of the value of personal data from firm, intermediary, and customer perspectives, namely means to an end, medium of exchange, and net benefit, respectively. The diversity of perspectives highlights ontological differences in the perception of what data are, which in turn creates epistemological tensions and different expectations of the characteristics of data embedded in value co‐creation. By detailing how the value of personal data is co‐created in practice, we argue that co‐creation during design creates conditions for sustainable data value necessary for the continuing operation of products and services based on personalization.

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“…Personal data has been consistently described as the new "oil" of the internet [152,180]. Bauer et al describe personal data as "one of the world's most valuable commodities" [22].…”

Section: Economics Of Personal Datamentioning

confidence: 99%

“…While large companies were capitalizing on consumer data and demands for privacy, personal data markets (e.g., PFP (Paying For Privacy) and PDE (personal data economy) [68]) have been growing. Studies investigating and anticipating personal data markets [62,102,118,163,180] date back to the 1990s. Personal data markets refer to an online destination where customers were compensated for their use of their data [122].…”

Section: Economics Of Personal Datamentioning

confidence: 99%

Data Protection at a Discount: Investigating the UX of Data Protection from User, Designer, and Business Leader Perspectives

Chalhoub

Fléchais

2022

Proc. ACM Hum.-Comput. Interact.

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Smart homes are dangerous - a sentiment arising from prior research exploring the user experience (UX) of data protection for smart home devices. While this research has explored data protection shortcomings for users, UX is a designed encounter reconciling development, economic, compliance and strategic business priorities. And so, in addition to studying user perspectives, there is a gap in understanding how designers and business leaders influence the UX of data protection. To address this gap, we study smart home users, designers and business leaders, exploring how they experience data protection interactions, regulation, and processes. Our findings confirm that users have poor data protection interactions (e.g., consent and data access requests). We also find that business leaders and designers experience difficulties in identifying, applying, and tailoring suitable processes and practices for data protection for which some have developed "discount data protection": shortcuts, heuristics, and common sense practices to overcome these challenges.

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The Value of Personal Data

Cited by 10 publications

References 5 publications

Personal data and personalisation in media: experts’ perceptions of value, benefits, and risks

Personal data and personalisation in media: experts’ perceptions of value, benefits, and risks

Data are in the eye of the beholder: Co‐creation for sustainable personal data value

Data Protection at a Discount: Investigating the UX of Data Protection from User, Designer, and Business Leader Perspectives

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