2017
DOI: 10.3097/lo.201753
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The Value of Traditional Rural Landscape and Nature Protected Areas in Tourism Demand: A Study on Agritourists’ Preferences

Abstract: This study focuses on how traditional rural landscape and proximity to a Natura 2000 Site of Community Importance (SCI) might influence consumers’ choice of an agritourism farm for a weekend stay. Data were collected in Umbria region’s (Italy) agritourism farms in 2014 by interviewing 160 tourists. Results from a discrete choice experiment reveal that the most important feature affecting the interviewees’ propensity to pay a premium price to stay in an agritourism farm is the well-preserved traditional landsca… Show more

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Cited by 32 publications
(34 citation statements)
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References 57 publications
(66 reference statements)
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“…Such a specularity is more apparent for those typical products which get their identity from the relationship with regional landscapes, product history, local traditions and community knowledge. For such products as wine, olive oil, bread and cheese the historic rural landscapes related to them assume an extreme importance as: a specific content of the product's marketing image; a medium communicating products identity; a tourism attractor which can support recreational and cultural activities, some based on thematic eno-gastronomic cultural routes and so forth [87,88].…”
Section: In View Of Sustainability: Multifunctionality and The Ecosysmentioning
confidence: 99%
“…Such a specularity is more apparent for those typical products which get their identity from the relationship with regional landscapes, product history, local traditions and community knowledge. For such products as wine, olive oil, bread and cheese the historic rural landscapes related to them assume an extreme importance as: a specific content of the product's marketing image; a medium communicating products identity; a tourism attractor which can support recreational and cultural activities, some based on thematic eno-gastronomic cultural routes and so forth [87,88].…”
Section: In View Of Sustainability: Multifunctionality and The Ecosysmentioning
confidence: 99%
“…Experience from both mountain contexts underpins the need to appreciate natural and cultural heritage as the basis of agritourism and the need for a carefully conceived business development. Agritourism might take a particularly important role in heritage preservation [58] since natural and cultural heritage features provide core attractions for this tourism type, and thus could "serve as the basic foundation for agritourism" [1,59], which is quite often visible in the increased valuation of traditional rural landscapes and nature protected areas through agritourists' preferences [60]. These can be used for strategies to enhance the competitiveness of tourism destinations in heritage-rich regions [61].…”
Section: Discussionmentioning
confidence: 99%
“…Human-nature interactions mediated by agriculture result in a diversified rural landscape [ 46 ]. The rural landscape is of great value to rural development, as rural tourism is strictly linked to its surroundings and landscape [ 47 ]. Devesa et al [ 48 ] indicates that the attributes, leisure infrastructure, and cultural or natural features of the chosen destination are important pull factors for rural tourism.…”
Section: Literature Reviewmentioning
confidence: 99%