The Vernacular Typography of Street Vendors : Migrant Cultural Identity in Surabaya

Damajanti, Maria Nala

doi:10.18848/2325-1581/cgp/v10i04/17-28

Cited by 3 publications

(1 citation statement)

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“…Street vendors are selected as S-L targets due to the fact that they are the drivers of the creative economy in Surabaya but are often seen as defacers of the urban landscape because of their arbitrary use of public space. However, street vendors continue to exist and are even hailed as a unique visual cultural phenomenon, as was proposed by Damajanti in her research on Vernacular Typography on Surabaya Street Vendor [1].…”

Section: Introductionmentioning

confidence: 99%

The Implementation of Service-learning in Typography Class to Design the Cover of Street Vendor Stalls in Surabaya, Indonesia.

Damajanti

Yuwono

2018

SHS Web Conf.

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Through Service Learning (S-L) program students of Typography 2 class, Visual Communication Design, Petra Christian University, had an opportunity to learn and applied their knowledge. The selected media is street vendor stall’s cover (it is known as keber Pedagang Kaki Lima or PKL in Indonesia) at Surabaya. This media usually installed in front of the street vendors stall. The cover material is fabric or outdoor vinyl. S-L itself is a new method which applied to Typography 2 class. S-L method was selected as one of learning method which allows students to implementing typography theories to society. According to S-L application a number of experts requiring benefits of parties involved. In this case it is important to measure the success of S-L considers the balancing benefits of students and PKL communities as the target. Therefore, students not only learning from their interaction with community by doing the cover design process but simultaneously must provide significant benefits of PKL. Through depth interviews researcher found benefits of both parties. Students got real experiences as graphic designers by serving the PKL communities as clients. In the other hand the PKL communities received new covers design as a promotional media for their stall.

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Section: Introductionmentioning

confidence: 99%