The Etruscans, who dominated central Italy for much of the first half of the first millennium BC, are ripe for new analysis: the quantity of data for their culture is now substantial, wide ranging, and qualifies for large-scale comparison. In this paper, we survey how research in the last decade has affected our understanding of settlements, of changing models of the transfer of ideas, and of Etruscan religious behavior, among other topics. We place them into complex spatial, architectural, and economic narratives to show that the interplay between microhistorical case studies and macrohistorical trends has now achieved what ought to be a paradigmatic status. Despite the continuous flow of specialist publications and an industry of exhibitions, however, the Etruscans have not broken through into mainstream archaeological awareness. We argue that this could be achieved if future research becomes more thematic and agenda driven and embraces comparative study.