“…Much has been written on the barriers to mobilising evidence (Oliver, Lorenc, & Invaer, ) and whether policy can be evidence‐based, given its emergent and incomplete nature, and political expediencies (Davies, ; House of Commons Science and Technology Committee, ; Montuschi, ; Newman et al., ). As well, there is a small but growing scrutiny of the quality of evidence produced by so‐called neutral research consultancies (Bock, ; Jacques, Dunlap, & Freeman, ; Michaels, ; Sharman & Holmes, ; Shaw, Russell, Parsons, & Greenhalgh, ).…”