In this paper, the use of the virtual fields method for the identification of a strongly asymmetric compression-tension response of rock-like materials under dynamic tensile loading is investigated. The photomechanical spalling setup is used, which induces an indirect tensile load in a non-balanced sample, and the inertial component of the test is directly related to the measured dynamic stress with no previous assumption on the material behaviour. This experimental method provides a direct route to identifying the material asymmetric constitutive response in compression and tension under a uniaxial stress state as well as the material non-linear response after tensile strength is reached. To validate this approach, the entire measurement chain for the case of a post-peak response is investigated through simulated experiments that incorporate a damage model and synthetic grid images. Finally, the method is applied to the case of granite rock, namely, a Bohus granite, as to directly measure the material asymmetric compression-tension and the softening response after peak tensile stress. K E Y W O R D S damage, dynamic tension, simulated experiments, the grid method, the virtual fields method, ultra-high speed imaging