“…Academics and policy makers can learn from the study of the visual societal mood about particular issues, and it is not only the facts that count in understanding and defining environmental and planning issues but also the values, norms, and emotions (Metze, 2018). This is already done in some social sciences, for example, in social movement studies (Della Porta et al, 2014;Doerr, 2017b), visual communication and culture (Mitchell, 2005;Shanken, 2018), visual rhetoric and visual framing (Clancy & Clancy, 2016;Rodriguez & Asoro, 2012), and visual anthropology (Balayannis, 2019;Cerku, 2019;Frosh, 2001;Spiegel, 2019). More recently, also in critical policy analysis (Hendriks et al, 2017), and digital sociology (Stocchetti, 2014).…”