2022
DOI: 10.1057/s41254-022-00270-6
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The visual politics of Brand China: Exceptional history and speculative future

Abstract: As a global power, China is a provocative case study for nation branding practitioners and scholars. It is mired in a contested process of global image-making animated by Western media headlines, often negative ones, which draw the ire of the country’s Foreign Ministry and its ripostes. Into the fray are also self-representations, or nation branding moments, that disseminate idealized visions of the country. This paper dissects two such promotional events: an art exhibit and a science fiction blockbuster throu… Show more

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Cited by 2 publications
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