The electrochemical reduction of nitrate anions in aqueous 0.1 M perchloric acid has been studied using Pt(S)-[n{110}x{111}] and Pt(S)-[n{110}x{100}] single crystal electrodes. It is demonstrated that the presence of Pt{110} adsorption sites is associated with a single, broad nitrate reduction peak centred at 0.18 V (RHE). Moreover, depending on the cooling environment used after flame-annealing (CO, H2, Ar, air, nitrogen), the surface concentration of such sites varies which in turn regulates the nitrate reduction current density achievable for a given stepped Pt{hkl} electrode. The origin of this phenomenon is the propensity of the clean Pt{110} basal plane (and vicinal surfaces containing this plane) to reconstruct towards a stable (1x2) phase with strong CO chemisorption favouring formation of larger Pt{110}-(1x1) domains. In contrast, argon/air-cooling appears to promote the development of a largely (1x2) reconstructed surface which is much less active for nitrate reduction since the surface density of Pt{110}-(1x1) terrace sites is significantly diminished. Interestingly, hydrogen-cooling affords nitrate reduction activity intermediate between these two extremes. We suggest that under this particular preparation condition, a partially deconstructed (1x1) phase forms containing the "excess" 50% of surface atoms (originating from the (1x2) phase) sitting proud of the surface in the form of small (1x1) islands, together with residual (1x2) missing row