It is well-known that conformal embeddings can be used to construct
non-diagonal modular invariants for affine lie algebras. This idea can be
extended to construct infinite series of non-diagonal modular invariants for
coset CFTs. In this paper, we systematically approach the problem of
identifying higher-spin bulk duals for these kind of non-diagonal invariants.
In particular, for a special value of the 't Hooft coupling, there exist a
class of partition functions that have enhanced supersymmetry, which should be
reflected in a bulk dual. As a illustration of this, we show that a partition
function of a orthogonal group coset CFT has a $\mathcal N=1$ supersymmetric
higher-spin bulk dual, in the 't Hooft limit. We also propose that two of the
series of CFT partition functions, obtained from conformal embeddings, are
equal, generalising the well-known dual interpretation of the 3-state Potts
model as a $\frac{SU(2)_3 \otimes SU(2)_1}{SU(2)_4}$ and also as a
$\frac{SU(3)_1 \otimes SU(3)_1}{SU(3)_2}$ coset model.Comment: 40 pages, 1 figure, Version to appear in Physical Review