To improve the effectiveness and efficiency of bit cutter design, a new reverse design method is put forward based on the geometry of a polycrystalline diamond compact bit. The polycrystalline diamond compact bit design parameters (cutter parameters and polycrystalline diamond compact bit profile) are calculated based on the data obtained by threedimensional scanning technology. The main calculation work is realized using MATLAB. Compared with using point cloud data, using the three-dimensional model based on calculated cutter parameters also provides accurate results. Then, the cutter parameters are optimized according to the minimum lateral force principle, minimizing the maximum wear rate principle. The lateral unbalance force of the bit decreases from 7.55%, for the original bit, to 3.17%, for the optimized bit, and the wear of the optimized drill bit is more uniform. The field data show that the optimization models create bits with a longer life and a higher rate of penetration.