The White–Coat Effect: Physician Attire and Perceived Authority, Friendliness, and Attractiveness

Abstract

Although previous studies have evaluated effects of attire on doctor-patient interaction, the common assumption of a trade-off between perceptions of medical authority/status versus trustworthiness/openness has not been established. 38 male and 40 female participants rated their perceptions of same and opposite-sex models who were all identified as doctors but wearing different attires. The results indicate that the above factors are not opposing factors, and that a white coat and formal attire are clearly superior to casual attire.Additionally, perceptions of attractiveness of same-and opposite-sex doctors were rated, finding sex differences in perceptions that are different from, but theoretically similar to, prior findings. For females rating male models, perceptions of authority and attractiveness appear to be related.

Patient preferences for dental clinical attire: a cross-sectional survey in a dental hospital

“…Many articles illustrate that patients prefer medical personnel to wear a white coat as part of their profes sional attire. [4][5][6] Psychologists have often stated the importance of physical appearance and its effect upon first impressions and interpersonal relationships. 7 It is this initial impression which can influence patients' expectations of care and help to create an opinion as to the professional's level of competence.…”

Children’s preferences concerning ambiance of dental waiting rooms

“…They may also favour a uniform dress code so that they are able to identify the staff easily. Studies related to adults in medical literature (Brase and Richmond 2004) have concluded that patients felt that this attire portrayed the qualities of cleanliness, professionalism, and authority in doctors, and the same may apply to ancillary staff. Individual countries may have developed specific policy positions or guidance in relation to ancillary staff uniforms and readers should always refer to their local organisational policies.…”

Perceived Authority and Communication Channel

“…Research in many fields has explored this effect (Brase & Richmond, 2004). Sproull and Kiesler (1986) posited perceived authority as impacted by social context and a determinant of communication behavior.…”