The ‘will to give’: corporations, philanthropy and schools

Powell, Darren

doi:10.1080/02680939.2018.1424940

Cited by 27 publications

(42 citation statements)

References 20 publications

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“…However, this cannot be done entirely by the citizens themselves, but should rather be done in accordance with GEN-PEP's directions as displayed in the published books and by following the directions and information displayed on its website. GEN-PEP becomes an active governor with a 'will to give', but only in accordance with its own interests (Moran & Stevenson, 2013;Powell, 2019). Thus, GEN-PEP becomes a biopolitical power strategy that aims to maximise the human capital that already exists (Foucault, 2004).…”

Section: Discussionmentioning

confidence: 99%

“…Further, schools and educational programmes are often presented as sites for solving the population's health problems (Powell, 2014). For example, research using a critical approach describes how philanthropy operates within education programmes in schools (Powell, 2014(Powell, , 2018(Powell, , 2019. Powell (2019) examines how corporate philanthropy is used as a way to fund, shape and implement school-based, healthy lifestyle programmes and argues that the government's responsibility for health and education is transferred to corporations and charities that, by extension, contribute to the shaping of self-governing citizens.…”

Section: How To Shape the Populationmentioning

confidence: 99%

“…For example, research using a critical approach describes how philanthropy operates within education programmes in schools (Powell, 2014(Powell, , 2018(Powell, , 2019. Powell (2019) examines how corporate philanthropy is used as a way to fund, shape and implement school-based, healthy lifestyle programmes and argues that the government's responsibility for health and education is transferred to corporations and charities that, by extension, contribute to the shaping of self-governing citizens. Powell (2019) argues that the notion of philanthropy has also contributed to the image of 'giving' organisations as being socially responsible and as a 'winwin' situation for everybody involved in the philanthropic programmes (see also Ball, 2008).…”

Section: How To Shape the Populationmentioning

confidence: 99%

“…However, it needs to involve society as a whole if it is to succeed. Through discourse, GEN-PEP is positioned as having power and as being allowed to take responsibility for getting everyone in society to work together by encouraging authorities and other actors to become partners (see Powell, 2019). Further, by problematising children as not being as physically active as is recommended, the organisation gives itself the legitimacy to get involved in people's lives (Foucault, 1991;Gastaldo, 1997).…”

Section: A Gloomy Portrayal Of the Nation's Well-beingmentioning

confidence: 99%

“…Here, celebrities and philanthropists can be seen as benevolent governors of well-being (cf. Nickel, 2012); an idea that in turn shapes philanthropists as problem solvers with a 'will to give' (Powell, 2019). The suggested activities and measures are primarily aimed at teaching the population how to live a healthy life in accordance with GEN-PEP's vision (cf.…”

Section: Supportersmentioning

confidence: 99%

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Governing of the nation: Generation Pep as a biopolitical strategy

Åkerblom

2019

Sport, Education and Society

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This article explores how the well-being of the Swedish population has become a joint responsibility in the mission to shape desirable and proper citizens. This is done by studying an organisation called Generation Pep (GEN-PEP), which was established as a measure to foster a well-functioning population both now and in the future. The article draws on a post-structural and discursive theorisation inspired by the work of Michel Foucault and his concept of governmentality, with the specific aims of studying how GEN-PEP functions as a biopolitical strategy aimed at fostering a desirable population and identifying governing techniques mobilised within and through the project. The population is described as having failed to function well and that this should be remedied by creating measures that are indirectly aimed at children as future useful citizens. The measures are legitimised by highlighting the population's ill-health. As a result of 'experts' and national role models telling these truths, the governing reflects the idea that a power similar to sovereign power needs to be re-established, where e.g. philanthropists contribute to and enable the project's strategies and measures. The measures taken are described as a mutual responsibility, with parents being made especially responsible for correcting faults in accordance with the suggested solutions. GEN-PEP functions as a biopolitical strategy in which corporations, philanthropists and celebrities are encouraged to work together to improve the wellbeing of the nation.

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Section: Discussionmentioning

confidence: 99%

Section: How To Shape the Populationmentioning

confidence: 99%

Section: How To Shape the Populationmentioning

confidence: 99%

Section: A Gloomy Portrayal Of the Nation's Well-beingmentioning

confidence: 99%

Section: Supportersmentioning

confidence: 99%

See 3 more Smart Citations

Governing of the nation: Generation Pep as a biopolitical strategy

Åkerblom

2019

Sport, Education and Society

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Philanthropy, marketing disadvantage and the enterprising public school

2022

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Disadvantage in schooling is often constructed as a crisis in need of fixing. Global policy reforms tend to emphasise that solutions for disadvantage often lie beyond the capacity of the state, necessitating private/philanthropic intervention. This paper seeks to contribute to this line of analysis by investigating the rise of philanthropy in Australian public schooling. Our analysis focuses on the intermediary organisation, Schools Plus, which works to connect donors to disadvantaged public schools. Through qualitative content analysis and stakeholder interviews we demonstrate how philanthropy has come to be seen as a solution to the complex problem of disadvantage, or more specifically in this case, the perceived inadequacies of public education provision. The consequence of this, we suggest, is the changing of responsibility for addressing disadvantage from government to individual schools that have been able to establish an entrepreneurial culture to market their disadvantage.

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