The willingness to pay for a German win of the 2014 FIFA World Cup in Brazil

Bakkenbüll, Linn-Brit; Dilger, Alexander

doi:10.1080/23750472.2018.1527714

Cited by 2 publications

(1 citation statement)

References 26 publications

Supporting

Mentioning

Contrasting

Order By: Relevance

“…To address this issue, the third model is a Tobit model which is adequate for censored data [73]. Tobit models have been employed in previous sport CVM research (e.g., [74][75][76]) and environmental CVM research (e.g., [36]).…”

Section: Discussionmentioning

confidence: 99%

Willingness-to-Pay for Environmental Measures in Non-Profit Sport Clubs

Thormann

Wicker

2021

Sustainability

View full text Add to dashboard Cite

To reduce global warming and climate change, the German government plans to implement a carbon tax, which will also affect sport organizations. This study investigates how much sport club members are willing to pay for environmental measures and how sport-specific, club-specific, environmental, and socio-demographic factors are associated with their willingness-to-pay. In 2019 and 2020, active adult sport club members in five team/racket sports were sampled using an online survey in Germany (n = 3036). The contingent valuation method was applied to estimate sport club members’ willingness-to-pay for environmental measures. Regression analyses were employed to investigate a set of factors that are associated with club members’ decision to pay at all and the amount of willingness-to-pay. The results show that 64.3% of respondents reported a positive willingness-to-pay. The average willingness-to-pay for environmental measures amounts to EUR 14.53 per year and to EUR 22.59 for those reporting a positive willingness-to-pay. The results of t-tests show that club members stating a positive WTP differ significantly from members who are not willing to pay anything in terms of sport-specific, club-specific, environmental, and socio-demographic factors. The logistic regression results indicate that the likelihood of reporting a positive willingness-to-pay increases with increasing environmental consciousness, educational level, weekly practice hours, identification and satisfaction with the club, and subjective well-being, while age has a U-shaped effect. The results of a Tobit model show that the amount of willingness-to-pay is positively determined by environmental consciousness, educational level, and satisfaction with the club. The findings suggest that the majority of club members are willing to pay higher membership fees for the implementation of environmental measures in sport clubs. Increasing members’ level of environmental consciousness through educational initiatives represents a way for sport policy and sport managers to help increase financial support for environmental measures among club members.

show abstract

Section: Discussionmentioning

confidence: 99%

Willingness-to-Pay for Environmental Measures in Non-Profit Sport Clubs

Thormann

Wicker

2021

Sustainability

View full text Add to dashboard Cite

show abstract

What Motivates People to Pay for Online Sports Streaming? An Empirical Evaluation of the Revised Technology Acceptance Model

Sun

Zhang

2021

Front. Psychol.

View full text Add to dashboard Cite

With the rapid development of Internet technology, sports media consumption is migrating toward streaming. The online streaming of sporting events has become the important way of copyrights holders to engage sports fans, especially young fans. Therefore, it is vital to understanding users' willingness to pay (WTP). Given that previous studies of the livestream sports broadcasts online have not dealt with users' payment intention, the originality of this study is that it explore users' motivation by combining information system research with the consumer demand theory. The study aimed to examine the factors that influence users' payment intention to stream online sports by using the extended Technology Acceptance Model (TAM). Data from questionnaires completed by 330 Chinese respondents determined how perceived usefulness, ease, enjoyment, and satisfaction, influence users' WTP. Satisfaction positively correlated with users' payment intentions, impacted WTP values, mediated ease of use. The analysis also revealed the necessity for broadcast platforms to improve satisfaction and to increase payment intentions.

show abstract

The willingness to pay for a German win of the 2014 FIFA World Cup in Brazil

Cited by 2 publications

References 26 publications

Willingness-to-Pay for Environmental Measures in Non-Profit Sport Clubs

Willingness-to-Pay for Environmental Measures in Non-Profit Sport Clubs

What Motivates People to Pay for Online Sports Streaming? An Empirical Evaluation of the Revised Technology Acceptance Model

Contact Info

Product

Resources

About