‘The Winner Takes it All’: Values and Benefits of Israeli Sports Gambling Advertisements

Roth‐Cohen, Osnat; Tamir, Ilan

doi:10.1080/09523367.2017.1381595

Cited by 6 publications

(5 citation statements)

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“…As concluded by Lopez-Gonzalez, Estévez, and Griffiths (2018), sports-betting advertisements aimed to reduce the perceived risk of gambling and to enhance the perceived control of bettors. Most characters in advertisements were male (Lopez-Gonzalez, Guerrero-Solé, & Griffiths, 2018), as likewise found by Roth-Cohen and Tamir (2017). Gender may play an important role in sports-betting promotions, as Hing, Vitartas, and Lamont (2017) found that attractive, non-expert, female presenters gained more attention from all gambling groups than other presenters.…”

Section: Domain 1: Marketing and Sports Bettingmentioning

confidence: 80%

Sports betting around the world: A systematic review

Etuk

Abarbanel

et al. 2022

JBA

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Background and aims This systematic review examines whether sports betting behaviors differ among and between sports bettors in different countries, evaluates psychosocial problems related to sports betting behaviors and how problems may vary by country, and lastly, summarizes the current regulatory guidelines for sports betting. Methods We followed the Preferred Reporting Items for Systematic Reviews and Meta-Analyses guidelines and included peer-reviewed articles from PubMed, Web of Science, and PsycINFO. Studies on sports betting behavior were included if they were published in English or Chinese between January 1, 2010 and March 28th, 2022. We gathered regulatory information from peer-reviewed articles, legal acts, and relevant websites. Of 2,450 articles screened, 65 were included in the final review. Results Marketing and promotion of sports betting were more prominent for sports betting in Australia and the United Kingdom. Interviews with sports bettors demonstrated that sports betting is persuasive and normalized. Psychosocial problems do not appear to differ greatly by country, and sports betting appears to be associated with elevated levels of problem gambling. Responsible gambling approaches have helped address risky sports betting behaviors. China and South Korea have imposed more strict regulations and restrictions on sports betting access in comparison to countries such as Australia or the United States. Discussion and conclusions Currently, sports betting is easy to access, normalized, and contains many attractive features for sports bettors. Psychoeducation about potential risks of sports betting and encouragement of responsible gambling strategies could help lessen risky sports-betting behaviors, though cross-cultural adaptations should be explored.

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Section: Domain 1: Marketing and Sports Bettingmentioning

confidence: 80%

Sports betting around the world: A systematic review

Etuk

Abarbanel

et al. 2022

JBA

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“…The paper also deals with the sports betting industry, which is arguably the main producer of the symbolic connection between sport and their products. Moreover, the gambling industry's strategies to make their products look less harmful than they actually are by means of pairing their business with sports is not a new argument (e.g., Hing et al, 2017;McMullan & Miller, 2008;Roth-Cohen & Tamir, 2017), and it is a process widely considered essential for the normalisation of contemporary sports betting (Deans et al, 2017). Nevertheless, the present study departs from previous conceptualisations in that it further develops the entire symbolical meaning transfer, systematically identifying all the elements that pass from sports to gambling.…”

Section: Introductionmentioning

confidence: 75%

The symbolic construction of sports betting products

López-González

Griffiths

Jiménez‐Murcia

2021

International Gambling Studies

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“…However, trends of commercialization and professionalization, especially during the 1980s, led to a distancing from ideological affiliations and to the emergence of a global fan culture (Ben-Porat, 2000). Despite the processes of sports fandom globalization, there are still cultural components that manifest, including militarism prevalent in Israeli society, entering the realm of fan culture (Roth-Cohen and Tamir, 2017), as well as idealized perceptions of athletes (Levental et al, 2022). These factors do indeed impact fans' expectations of players but are not fundamentally different from the branding processes undergone by top athletes worldwide.…”

Section: Sports Fansmentioning

confidence: 99%

From legends to legacy: the impact of fan influence on retiring athletes in premier league basketball

Lev,

Levental,

Tamir

2023

Front. Psychol.

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IntroductionThis research examines the perceived age of Premier League basketball players as they near retirement, focusing on the complex interplay between players, fans, and the media in shaping perceptions of age and retirement. The study highlights the unique pressure on the basketball players to retire due to age-related expectations, rooted in the perception that athleticism is age dependent.MethodsThe research methodology applied in this study involved conducting semi-structured interviews with a sample of 11 professional Israeli basketball players and two veteran players’ agents.ResultsThree themes emerged: (1) Feelings of betrayal and ingratitude; (2) A farewell tour toward disengagement from one’s professional career; and (3) The media’s role in shaping beliefs and attitudes. These themes illustrate how the sports environment portrays aging players, shaping fan opinions, both positively and negatively. Significantly, the findings emphasize the challenges that players must confront within an ageist environment.DiscussionThe study concludes by highlighting the cultural and social construction at work. The “coercion” to retire from professional sports is more pronounced here due to the common belief that sports success is time-bound and age-dependent, necessitating a “young body”. In this reality, the audience does not merely function as a backdrop for athletes’ performances, but has the power, at the collective and the individual level, to affect change on and off the court.

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‘The Winner Takes it All’: Values and Benefits of Israeli Sports Gambling Advertisements

Cited by 6 publications

References 0 publications

Sports betting around the world: A systematic review

Sports betting around the world: A systematic review

The symbolic construction of sports betting products

From legends to legacy: the impact of fan influence on retiring athletes in premier league basketball

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