<p class="Abstract">The aim of this paper is to justify action research as an adequate research model (sufficiently simple and efficient) to analyse and disseminate teaching innovation experiences in university contexts undertaken by lecturers-researchers whose main area of knowledge is business management or other social sciences where action research is a well-known methodology. We will justify that the teaching experiences of implementing good teaching/learning practices are perfectly suited to the characteristics of action research. A checklist of the research report content for publishing in scientific journals will be proposed. Consequently, the article will be useful to higher education academics and professionals.</p><p> </p>