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AbstractSince its establishment in 1865, the ITU has been considered by many as a European organisation as it was controlled by small number of European countries. Due to the conflict of interests between the European countries and other countries, the world was divided into three regions in terms of radiocommunication service allocation where the European, African and the Arab countries lie in Region 1 of the Radio Sector of the ITU (ITU-R).However, recent years have witnessed a change in the power balance within Region 1 where the Arab and African countries called in the World Radiocommunication Conference of 2012 (WRC-12) for an immediate allocation of the spectrum in the 694-790 MHz band to mobile service noting that the issue was not on the agenda of the conference. WRC-12 eventually agreed to the allocation to be effective immediately after WRC-15 after resistance mainly from the European countries.The analysis of the issue shows that such resistance is related to the difficulty of releasing the 800 MHz band for mobile service in Europe and severe competition in the European mobile market. On the other hand, the diversity in the European views over the issue during the conference is related to the internationalisation of European telecommunication operators and manufactures, the different needs with regard to terrestrial broadcasting service, and the cooperation with the African countries.Moreover, the conflict with regard to the channel arrangements in the 700 MHz band after WRC-12 suggests that decisions related to spectrum allocation cannot be taken exclusively by national regulators or the industry. Furthermore, the examination of the Arab and African proposal shows that UAE was the first initiator of the 700 MHz issue. In addition, the ITU-R system is found to be in favour in the European countries when it comes to technical studies prior to WRCs while it is in favour of the Arab and African countries during WRCs negotiations.One of the main implications of the 700 MHz issue is showing how the regional harmonisation between the ITU-R regional organisations becomes more important than the traditional harmonisation within the ITU-R three regions. Last but not least, it is argued that the influence of the European countries in Region 1 is not in decline. However, it is their credibility that is in question. The authors are solely responsible for the opinions expressed in this article.2