The world's biggest salad bowl: Facebook connecting cultures

Schwab, Anne Katrin; Greitemeyer, Tobias

doi:10.1037/e578192014-505

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Contact Theory and Intergroup Virtual Interaction1

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2019

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“…In this way, contact opportunities may become more feasible even for groups with a long history of conflict (Ellis & Maoz, 2007). Researchers found that over the course of time, prejudices toward the "other" diminished and mutual understanding increased as a result of virtual contact (Alvídrez et al, 2015;Lissitsa, 2016Lissitsa, , 2017Schumann et al, 2012;Schwab & Greitemeyer, 2015;Walther et al, 2015;White & Abu-Rayya, 2012). Accordingly, it may be further hypothesized that H2a: Frequency of virtual contact with Arabs will decrease subtle prejudice.…”

Section: Contact Theory and Intergroup Virtual Interactionmentioning

confidence: 99%

Harnessing Digital Media in the Fight Against Prejudice: Social Contact and Exposure to Digital Media Solutions

Lissitsa

Kushnirovich

2019

Journalism & Mass Communication Quarterly

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The current research focuses on the role of both physical and virtual environments in facilitating subtle and blatant prejudice reduction of the Jewish majority toward the Arab minority in Israel. This research was conducted through an online survey of 450 Jewish students who use digital media daily. Virtual contact and exposure to negative content about Arabs on digital media were found to reduce subtle prejudice. We found that face-to-face contact reduces both types of prejudice, whereas the effect of traditional media was not found.

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