Theatrical performance in the tourism industry

Abstract

Theatrical performances have been developed quickly in many tourism destinations in China; however, little research has been focused on this important area. This study examined tourists' perceptions towards The Romance of the Song Dynasty, one of the most successful performances targeted at tourists in China. Using Importance-Satisfaction Analysis (ISA), this study revealed that the most important and satisfied attributes by tourists were primarily associated with the core service attributes (i.e., performing art), whereas the most unimportant and dissatisfied attributes by tourists were mainly associated with the peripheral service attributes (i.e., venue environment, service, and tourist management). Both theoretical and practical contributions were provided in this study.

Investigation of cruise vacationers’ behavioral intention formation in the fast-growing cruise industry: The moderating impact of gender and age

“…In the leisure and tourism literature, the differentiation between quality and satisfaction constructs has been made (Baker and Crompton, 2000; Crompton, 1977; Song, 2016). Crompton (1977) used the terms ‘output’ and ‘outcome’ to demonstrate this distinction.…”

Digital Technology in Tourism Dance Performance: Exploring the Influence of Tourists’ Flow Experience and Meaningful Experience on Revisit Intention

“…Firstly, this study deepens the theoretical understanding of immersive digital technology in tourism dance performance research based on the SOR framework, and enriches the existing literature on the meaning and characteristic research of authenticity, esthetics, and entertainment of tourism dance performance. At present, research on tourism performance is mostly conducted from the perspectives of industry and economy [18], and a small amount of research on tourists' perception and experience of tourism performance is mainly focused on the evaluation of tourism performance quality [80]. This study further clarifies the key role of immersive digital technology in tourism dance performances through systematic literature review, and clarifies that applying immersive digital technology to dance performances can bring tourists a sense of authenticity, esthetics, and entertainment, which helps the academic community to understand and think about immersive digital technology and tourism dance performances.…”

City Tourism Product Development and Marketing: The Case of the Provincial Capital city of Mahikeng

“…Such offerings have become some of the most preferred city tourism activities in recent years, and their availability has a considerable effect on tourists' choice of destinations, which in turn affects destination development strategies (Araujo, 2017;Andre, Volman & Durksen, 2017;Franklin, 2018;Metin, 2019;Namazov, 2021;Utanova, 2021;Warr et al, 2021;Gu et al, 2022;UNESCO, 2023). Another very popular category of city tourism products, which has become increasingly popular with international and domestic tourists, is classified as creative tourism, which includes interactive live theatre and concert productions (Song, 2015;Zieba, 2016;Amorim et al, 2020). Availability of all of these unique tourism products can facilitate the development of effective marketing of city destinations (Benur & Bramwell, 2015).…”