Theme Restaurant: Influence of Atmospheric Factors towards the Customers’ Revisit Intention

Abstract

This study was conducted to identify the theme restaurants' atmospheric factors and to determine the most important factor that influences the customers' revisit intention at Kuantan, Pahang. The 200 questionnaires had been distributed using the convenience sampling method, however, only 196 questionnaires returned were valid to be analyzed. The finding showed that restaurant cleanliness is the most influential factor according to respondents' monthly income as referred to the highest mean value. The study perhaps could help the restaurants and outlet retailers in training and make aware of their employees about these variables, as well as management, strategies, and objectives.

Shortage of Employees At Nasi Kandar Restaurant in Penang: Expectations and Customer Satisfaction

“…Customers perceive the surrounding environment as the atmosphere. The planned space design elicits various emotional responses in buyers and influences their intention to return (Wan Nawawi et al, 2018). Environmental psychology studies show that the environment significantly impacts customer attitudes, emotions, and behavioural intentions (Restuti, 2019).…”

Exploring the Issues and Challenges in Managing Themed Restaurant in Klang Valley, Malaysia

“…As for the themed restaurant, previous studies discuss customers' behavior towards the dinescape in themed restaurants. These include the customer revisit intention and loyalty towards themed restaurant (Meng & Choi, 2018;Tüver, Güzel, & İşçi, 2018;Wan Nawawi et al, 2018). As so far, little attention has been paid to managerial issues of themed restaurants, such as revenue management (Noorkhizan et al, 2012), menu management (Ozdemir & Caliskan, 2014), service quality, perceived value and the restaurant's image (Clemes et al, 2018) as well as brand personality (Kim, Magnini & Singal, 2011).…”