The impact of Coulombic coupling between different subband pairs, on the quantum confined Stark effect in square quantum wells, has been studied. It is shown, via detailed comparison between electroabsorption spectra obtained from a full excitonic Green function calculation, a decoupled excitonic Green function calculation and measurement, that inclusion of the Coulombic coupling between different subband pairs is generally required for correct prediction of electroabsorption in square wells, especially for shallow or narrow square quantum wells. These results are of particular significance for the accurate calculation of electrorefraction, by Kramers-Kronig transformation, of quantum well electroabsorption spectra.