The research question is formulated: the dynamics of manpower resources and value criteria to different generational groups labor. The research was conducted to reveal and differentiate generational groups' features, which influence the value system and criteria of labor. The measure of compliance between employees' criteria and conditions, provided by an employer, is determined. The poll's results of specialists (N=539), seeking a job in various companies' areas. Diagnostics tasks were the following: the applied tools for labor and personnel motivation; the adjustment rate of the applied tools for different generational groups; contradictions in value criteria and ways of their satisfaction inside companies. Significant quantitative non-coordination of labor market participant interests, including under-exploitation of professional potential, is recorded. The change of market participant value criteria for labor takes place. It is possible to study the criteria dynamics on the basis of the theory of individuals segmentation as per generational groups. The segmentation takes into account the influence of key events, occurred in the period of socialization and active personal development, which had an impact on professional system establishment.