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In the modern conditions of digital economy and a large number of force majeure events, both economic and social, the issues of providing production with the necessary material and digital resources and their efficient use become especially relevant; improving the operational and strategic management of warehousing, inventories, differentiated transport flows, sales activities and customer experience. In order to ensure the effective operation of enterprises should organize their activities in such a way as to avoid risk, loss and costs associated with the organization of logistics processes, production, transportation and marketing, customer focus, and maximize revenue. First of all, these goals can be achieved by improving the management of logistics activities of enterprises, taking into account the analysis of the components of the concept, their relationship and taking into account the presence of accelerated and uneven digitization process. It is established that it is expedient to develop and implement management decisions in the following key areas: procurement and supply of material resources (calculation of the optimal volume of the supply of material resources, optimization of procurement strategy, improving procurement management using the method of multicriteria assessment) traffic flow management (introduction of cargo flow management information systems, use of automated document processing in the design of the cargo transportation process, development of proposals for optimizing transport loading, use of Internet technology to automate transport processes); customer experience management (analysis of shipment volumes, forecasting shipment volumes to consumers, development of proposals to increase the level of logistics services, formation of a system of contractual relations with consumers, improvement of customer-oriented approach to service of different categories of consumers in the context of relationship marketing); sales management (justification of the network approach to the organization of sales activities of enterprises; improving the mechanism of public-private partnership in sales management of enterprises based on the organizational and legal form of the syndicate, methodological approach to choosing the optimal sales channel for finished products; commerce as an effective tool for promoting products on the market).
In the modern conditions of digital economy and a large number of force majeure events, both economic and social, the issues of providing production with the necessary material and digital resources and their efficient use become especially relevant; improving the operational and strategic management of warehousing, inventories, differentiated transport flows, sales activities and customer experience. In order to ensure the effective operation of enterprises should organize their activities in such a way as to avoid risk, loss and costs associated with the organization of logistics processes, production, transportation and marketing, customer focus, and maximize revenue. First of all, these goals can be achieved by improving the management of logistics activities of enterprises, taking into account the analysis of the components of the concept, their relationship and taking into account the presence of accelerated and uneven digitization process. It is established that it is expedient to develop and implement management decisions in the following key areas: procurement and supply of material resources (calculation of the optimal volume of the supply of material resources, optimization of procurement strategy, improving procurement management using the method of multicriteria assessment) traffic flow management (introduction of cargo flow management information systems, use of automated document processing in the design of the cargo transportation process, development of proposals for optimizing transport loading, use of Internet technology to automate transport processes); customer experience management (analysis of shipment volumes, forecasting shipment volumes to consumers, development of proposals to increase the level of logistics services, formation of a system of contractual relations with consumers, improvement of customer-oriented approach to service of different categories of consumers in the context of relationship marketing); sales management (justification of the network approach to the organization of sales activities of enterprises; improving the mechanism of public-private partnership in sales management of enterprises based on the organizational and legal form of the syndicate, methodological approach to choosing the optimal sales channel for finished products; commerce as an effective tool for promoting products on the market).
У роботі розглядається актуальність застосування сучасних інформаційних технологій та інтелектуальних систем управління у митній діяльності. Наведено позитивні та негативні тенденції цифровізації логістичних процесів. Представлено актуальні напрями впровадження інновацій у митному регулюванні, а саме: затвердження та впровадження систем електронного документообігу; використання цифрового підпису; вдосконалення систем управління ризиками; впровадження електронного митного декларування з переходом до використання хмарних технологій; використання інноваційних способів отримання та обробки митної інформації; впровадження систем, що дозволяють отримувати всі необхідні дозвільні документи в електронному вигляді та створення цифрових платформ, що забезпечують концепцію безперервного торговельного процесу. Запропоновано алгоритм автоматизації в митному регулюванні. Досліджено рівень використання сучасних технологій та систем у митних процесах України та визначено, що на українській митниці функціонує сучасна автоматизована система аналізу та управління ризиками, впроваджено відеофіксацію на митному контролі, використовується фотофіксація при митних перевірках, проводиться автоматичний розподіл митних декларацій. Визначено, що подальше реформування електронної митниці в Україні має супроводжуватись впровадженням повного електронного оформлення та автоматизації всіх процесів; посиленням системи для відстеження вантажів на всіх етапах; вдосконалення митної системи в Україні відносно загальноєвропейської NCTS; налагодженням інтеграції баз даних для контролю та боротьби з контрабандою; удосконаленням систем управління з метою боротьби відносно ухилення від сплати мита; гармонізацією документів електронної митниці з вимогами ЄС та введення Єдиного уніфікованого документу (SAD). Відзначено, що важливим напрямом реформування української митниці в умовах цифрової трансформації постає покращення регіонального співробітництва.
Current changes in the economic and social environment of enterprises, characterized by high pace and unpredictability, raise the issue of improving the efficiency of the organization of economic activity of the enterprise, in particular logistics. The versatility of the concept and the relationship of individual components necessitate consideration of the genesis of the term “logistics activities” as the evolutionary development and formation of the category and its key aspects; the relationship between the definitions of “logistics” and “logistics activities” in the context of the activity at the enterprise level. The existing theoretical approaches to the definition of the concept of “logistics activity” are analyzed and generalized, which are conditionally systematized into the following groups: direction of economic activity; a set of systematic practical actions; a set of functional, managerial, supporting processes and operations; unified technological process, movement of values; the only integrated function of goal realization. On this basis, the essence and content of the category “logistics activities of the enterprise”, which means the totality of all processes (namely the processes of ensuring continuous, timely, optimal and cost-effective movement of logistics flows at all stages of the production process according to forecasts and strategic plans) in a single complex, which must meet the principles of integration, innovation, adaptability to changing conditions of modern institutional and market environment.
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